Godrej Consumer Products will invest Rs 100 crore over the next three years to spread mass awareness about green lifestyles, a top official said on Tuesday.
The brand, which has launched a ready-to-mix body wash aimed at reducing plastic usage, will spend the money to promote better plastic consumption, its managing director and chief executive Sudhir Sitapati told reporters.
Amid the widespread regulatory actions like the ban on single-use plastics, Sitapati said banning plastics is not the answer to the current challenges.
He said plastic has solved a lot of problems and democratised consumption by making it possible for people from different strata of society to use various products.
Activist Afroze Shah said corporates need to do more when it comes to sustainability, and also stressed that it is the management of plastic where we need to direct our efforts.
Sitapati said the product launched on Tuesday - christened as "Godrej Magic Bodywash" - uses only 16 per cent of plastic by weight and the company aims to reduce it further to 8 per cent in a few years.
