MAKING THE RIGHT INVESTMENTs IN the SOCIETY
IndusInd Bank
IndusInd Bank as an organization is driven by a sincere zeal to give its customers banking services and products at par with the highest quality standards in the industry. It has 1665 Branches/Banking outlets, and 2545 ATMs (As of March 31, 2019) across India and representative offices in London, Dubai and Abu Dhabi. The Bank enjoys clearing bank status at the two major stock exchanges; Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) plus the three major commodity exchanges in the country: MCX, NCDEX and NMCE. The Bank offers DP facility for stock and commodity segments
IndusInd Bank’s CSR IndusInd Bank’s focus areas include Environment, Education, Livelihood, Healthcare and Sports.
On February 28, 2017, Honourable Prime Minister of India Shri. Narendra Modi met the Indian Cricket Team for Blind and appluaded their achievement. G K Mahantesh, President of the Cricket Association for the Blind in India (in team bus) says, "IndusInd Bank's support has inspired other corporate to support our initiative
The Bank promotes inclusion in sports as a medium to break down social
stereotype. This especially
pertains to girls and people with physical or visual disabilities. Therefore
IndusInd Bank proudly
supports the Indian Cricket Team for the Blind. “IndusInd Bank has given us
the best equipment,
support staff and logistics and inspired others to follow,” says Ajay Kumar
Reddy, Captain of Indian
Cricket Team for the blind. The Team made India proud by winning the last
editions of the One Day and
T20 World Cups respectively.
His views are supported by Mahantesh G
Kivadasannavar, Founder and Managing Trustee of
Samarthanam, which is a Trust for the Disabled.
He is also President of the Cricket
Association for the
Blind in India (CABI) and the World Blind Cricket Ltd (WBC). “Through cricket,
Samarthanam has been
able to transform the lives of many (blind persons). IndusInd for the last few
years has supported us in
a big way,” says Mahantesh.
IndusInd is the team sponsor. “Their commitment
made us comfortable and their continuous supports
have set a trend. The credit goes to them for not just promoting but exciting
others to support us,”
says Mahantesh.
IndusInd Bank's intervention in educating women about their legal rights
IndusInd Bank in partnership with Samhita, the implementing partner, has been conducting a legal literacy programme across 12 districts of Madhya Pradesh since 2015-16. The objective has been to build awareness among these women by training and educating them on their legal rights, entitlements, and protective laws on the issues of domestic violence and gender discrimination.Besides training, the project has built a cadre of ‘community catalysts’. They are the face of Samhita at the grass-root level, specially trained in counselling, as para-legal volunteers. They work with women in distress, to improve their situation.
IndusInd Bank has empowered 65,000 women through this initiative by making them aware of their legal rights. This programme has for the first time, given them a voice to not only fight domestic violence but also to challenge societal norms and affect change in other areas.
urban afforestation at Keshav Srushti and agricultural research institute,Bhayander west
From 2015-2018, IndusInd Bank has planted 41,000 native trees across
31 locations in 7 operational cities. These are Mumbai, Delhi NCR,
Gurugram, Pune, Nashik, Jaipur and Bikaner. The Bank’s implementing
partner for this project is Centre for Environmental Research &
Education (CERE).
According to Dr. Rasneh Pardiwala, Founder Director of
the Centre for
Environmental Research & Education (CERE), IndusInd Bank’s Urban
Afforestation Programme aims to promote and restore biodiversity in
urban spaces.
It involves planting only indigenous 'trees' and promoting awareness on the importance of planting trees. She informs, that IndusInd Bank employees, local school children and the local community, have participated in the activities under the Urban Afforestation Programme. The effort has helped fight against climate change through the mitigation of green house gases (GHG). The results are visible at Keshav Srushti and Agricultural Research Institute, Bhayander west and Mother Teresa home for elderly, Virar West .
IndusInd Bank’s Urban Afforestation Programme has a Carbon Sequestration Potential of 10,975.39 MT of Carbon dioxide (offsetting over 15 years). It has resulted in an increase in groundwater levels. In addition, it has given a boost to the habitat by attracting local birds, animal and insects. It also has helped in air purification and beautification of the surrounding. The area also remains cool and prevents local flooding during heavy rains.
preventive healthcare meeting near Varanasi has immensely helped people and environment.
IndusInd Bank has partnered with Cashpor for the setting up of 177 Mini Health Clinics to serve as Primary Health Centres. They are spread across 20 backward districts spread over Uttar Pradesh, Bihar, Jharkhand and Madhya Pradesh and is expected to benefit about 200,000 patients per annum.These centres serve as temporary OPD Clinics and is visited fortnightly by experienced medical professionals with qualifications of either MBBS or BMS. Yet, the doctor's fee is 100% subsidised under this programme, while the medication is provided to patients at a highly subsidised cost of Rs. 30, which may include some antibiotics. There are 17 medicines mandatorily available at each centre.
IndusInd Bank’s Afforestation effort: The bank along the Wazirabad drain at Gurugram, has planted 10,262 trees of 50 native species.
Preventive healthcare interventions is delivered by 3,000 women Community Health Facilitators (CHF). They work as village-level Self Help Groups (SHG) within the geographical area of each centre.
Through this programme, IndusInd Bank believes that the estimated 200,000 patients (annually) will benefit from a steep decrease in the cost of primary healthcare. It will benefit household finances, help in procuring treatment by qualified and experienced doctors and get preventive healthcare awareness.
Paul Abraham
COO, IndusInd Bank
How does IndusInd Bank view its CSR initiatives?
At IndusInd Bank, we are committed to running our business in a way that generates sustainable value for our customers, clients, shareholders and employees. We also recognise that we have the opportunity to address various environmental and social challenges that are beyond our business related activities in geographies that we operate in. Therefore, through our several CSR initiatives, we work towards social upliftment and environmental conservation.In a bid to encourage environmental conservation and restoration, we have undertaken significant initiatives in the areas of Water Stewardship, Afforestation, Waste Management and Renewable Energy. Of these, Water Stewardship is an area of high-priority for us and has also been branded as ‘IndusInd Bank Jal Jeevan’. IndusInd Bank’s social upliftment programmes aim to benefit the weaker sections of society, especially the poor, women, children and specially challenged individuals Education, Healthcare, Sports and Livelihood (primarily through Skill Development) are some of the areas that the Bank has been focussing on. The Bank aims to make all its CSR initiatives sustainable through long-term engagements with the community and other stakeholders.
What are the critical aspects that the company's CSR initiatives aims to achieve?
Be it our social or environmental
initiatives, all our CSR programmes
impact people. We, as the Bank’s
CSR team, spend a considerable
amount of time and effort in
monitoring and evaluating the true
potential of each of our initiatives.
We want to empower the weak and
vulnerable, whether it is through
initiatives that provide support for
education to the underprivileged,
or affordable primary healthcare
for the rural poor or providing
skill development for livelihood
creation to young adults.
In the long run, our initiatives
for environment conservation will
also benefit local communities
that are facing the repercussions
of environmental degradation.
For instance, our watershed
development programme will
benefit distressed farming
communities, while our
programmes for the restoration of
water bodies will make more water
available to local residents.
IndusInd Bank has undertaken a pioneering initiative in promoting sports for the Blind. Can you kindly share any such new initiative in the pipeline?
IndusInd Bank is the only Bank in
the country that has a dedicated
Sports vertical which is a firstof-
its-kind non-banking function
within the organisation. Internally,
we promote the culture of sports and
fitness, especially by encouraging
employees to participate in marathons
across the country.
Externally, as a part of our CSR
initiatives, we promote inclusion in
sports. We do this by supporting sports
for women and specially challenged
individuals. We are the main sponsors
of the Indian Cricket Team for the
Blind. This particular initiative is done
under the IndusInd Blind Cricket
Programme. Similarly, in partnership
with Go Sports we support para
athletes through the IndusInd Para
Champions Programme.
Additionally, we provide a platform
for budding women athletes who
hail from humble backgrounds to
strive for international sporting
excellence through our IndusInd Girl
Power Programme. For this, we have
partnered with JSW Foundation's
Inspire Institute of Sports to nurture
these athletes in a residential
programme and prepare them for
noted tournaments like the Olympics
and World Championships.
Currently, we are evaluating more
such programmes that are aligned to
our deep association with Sports.
Seema Soni (in saree in front) from Naya Basera, Bhopal. Legal Literacy has given us the confidence to take up not only issues concerning me but also other women in distress.
After the training programme, my curiosity led to awareness about other legal rights for my community and me. Once, I wanted to inform others in the community that we had legal rights to ask the authorities to clean the sewage that was overflowing since a week. I used this old method of beating the plate with a spoon to make the right noise. (Anita with plate)
