Sunday, Sep 19, 2021

Advertising, Ads

Sex Sells: Intelligent Strategy Or Yet Another Tool To Objectify Women?

Apr 03, 2021 Nandni Sharma

The question is, is using sex as a tool to sell a product inherently unethical?

Texas Attorney General Suing Google Over Alleged Anti-Competitive Ad Tech Practices

Dec 17, 2020 PTI

The suit accuses Google of abusing its market power to rig auctions for placing ads and drive up online advertising pricing.

Trolling, Boycott Calls Force Tanishq To Withdraw Ad

The ad which showed a pregnant Hindu woman in a Muslim household was attacked for 'promoting love Jihad' and `fake secularism'.

Congress' 'Chowkidaar Chor Hai' Ad Banned By Election Commission In Madhya Pradesh

Apr 18, 2019 Outlook Web Bureau

Chief Election Officer V.L. Kantarao has directed action against the Congress for the 'Chowkidaar Chor Hai' advertisement, besides issuing a notice to the party.

Political Ad Campaigns On Facebook Cross Rs 10 Cr, BJP Supporters Continue To Lead

The BJP had about 1,100 ads and spent over Rs 36.2 lakh, while other pages like 'My First Vote for Modi' and 'Nation with NaMo' also had large spending.

04 April, 2019

J&K Govt 'Informally' Stops Ads To Leading Urdu Daily In Kashmir

Naseer Ganai

The Jammu and Kashmir government had earlier stopped government advertisements to two English dailies, 'Greater Kashmir', the largest in terms of circulation, and 'Kashmir Reader'

25 March, 2019

After Railway Tickets, Air India Boarding Pass Has PM Modi Pictures; Airline Says Looking Into It

Outlook Web Bureau

Air India said the boarding passes featuring the photographs of Prime Minister Narendra Modi, which were third-party advertisements, would be withdrawn if they are found to be in violation of the Model Code of Conduct.

15 March, 2019

ICC-GoDaddy Deal Proves Demand For ‘Daddy Cool’ Dhoni Is Still Growing

Qaiser Mohammad Ali

GoDaddy will use Dhoni’s photos etc. in its advertisement campaign during the upcoming World Cup and related events.

14 March, 2019

Google Banned Over 2 Billion Misleading Ads In 2018

Outlook Web Bureau

Through its 'Bad Ads Report', Google shares key actions and data to keep the ecosystem safe through its policies across platforms.

11 March, 2019

For First Time In Lok Sabha Polls, Candidates Will Have To Advertise Criminal Records

Outlook Web Bureau

The Election Commission said that candidates with criminal antecedents are required to publish information in this regard in newspapers and through television channels on three occasions during the campaign period.

22 January, 2019

Google To Bring More Transparency To Online Election Ads, Provide Details On Public Platform

Outlook Web Bureau

"To bring more transparency to the online election ads, Google will introduce an India-specific Political Advertising Transparency Report and searchable Political Ads Library," Google said in a statement.

09 January, 2019

Govt Increases Print Media Advertisement Rates By 25%

Outlook Web Bureau

An Information and Broadcasting Ministry release said that the decision has come into force immediately and will be valid for a period of three years.

03 January, 2019

Kia Sportage: The SUV In TV Commercial Is NOT Coming To India

The Kia advertisement you might have seen is more a brand-building exercise

04 December, 2018

How IIT Delhi Fought And Won To Protect Itself From 'Co-branding' At Delhi Metro

Outlook Web Bureau

The college approached the Delhi High Court which ordered that disclaimers be put up to clearly establish that IIT has no association with FIITJEE.

17 November, 2018

Lalitaji for Surf, Kamasutra Couple... Best Works Of Ad Guru Alyque Padamsee

Outlook Web Bureau

The brains behind unforgettable ad campaigns died on Saturday in Mumbai.

17 November, 2018

Ad Guru And Theatre Personality Alyque Padamsee Dies At 90

Outlook Web Bureau

Mr Padamsee was best known for his role as Muhammad Ali Jinnah in 1982 historical drama "Gandhi".

18 October, 2018

Posters Depicting Tejashwi As 'Rama', Nitish As 'Ravana' Surface In Patna

Outlook Web Bureau

The posters were also disapproved by the Congress which is an alliance partner of the RJD.

25 July, 2018

Bangalore: In Matrimonial Meet For The Ultra Rich, Only 'Young Achievers' And 'Beautiful Girls' Welcome

Outlook Web Bureau

According to the ad, young achievers who are "successful entrepreneurs, eminent professionals, or graduated from top universities" and "beautiful girls" may apply.

Photo Gallery

Police stage at a security fence ahead of a rally near the U.S. Capitol in Washington. The rally was planned by allies of former President Donald Trump and aimed at supporting the so-called "political prisoners" of the...

AP Photo/Nathan Howard

Members of an election commission listen to 82-year old Nadezhda Tredina, as they come to help her to vote during the Parliamentary elections at her house in Nikolayevka village outside Omsk, Russia. Sunday will be the...

AP Photo/Evgeniy Sofiychuk

Mexican tourists pose for a selfie in front of the wrapped Arc de Triomphe monument in Paris. The "L'Arc de Triomphe, Wrapped" project by late artist Christo and Jeanne-Claude is on view from, Sept.18 to Oct. 3, 2021....

AP Photo/Francois Mori

French acrobat Nathan Paulin walks a highline from the Eiffel Tower across the Seine River, as part of events around France for National Heritage Days Paris in Paris.

Alain Jocard, Pool via AP

Liverpool's James Milner, left, vies for the ball with Crystal Palace's Conor Gallagher during the English Premier League soccer match between Liverpool and Crystal Palace at Anfield Stadium, Liverpool, England.

AP Photo/Jon Super

Outlook Latest Issue

Subscribe Now
Cover Story

Class Of The Future Has India As Global Education Hub

India is poised to become a global education hub with the government introducing major policy changes

Outlook-ICARE India’s Top Universities Rankings 2021

Top 50 State Private Universities

Outlook's annual ranking of India’s top 50 State Private Universities in 2021 will help students make an informed choice.

Top 50 State Private Universities


A Patel Over Rupani: A Safer Bet in Gujarat?

Jain to Patidar. Was caste a decisive factor in the BJP’s choice for CM during the recent change of guard in Gujarat?

Bhavna Vij-Aurora
A Patel Over Rupani: A Safer Bet in Gujarat?


Taliban: What’s Next For The International Community?

With all foreign soldiers out of Afghanistan, the Taliban is now in a position to do pretty much what it wants.

Sep 13, 2021 Seema Guha

Rising Challenges Of Plagiarism In The Era Of Online Education

It can be a crucial stepping stone to develop young minds to appreciate the importance of practising honesty throughout their academic journey and lay the foundations for successful professional careers.

Sep 12, 2021 Chaitali Moitra

Vaccine Mandates Harm Long-Term Public Health

One can be pro-religion, but against coerced religion; one can be pro-vaccines, but against coercion and mandates

Sep 12, 2021 Kameswari Chebrolu

Why School In ‘The Cloud’ Will Be Our New Normal

We can do anything with the Cloud. Buy and sell, eat, cook, get our clothes, houses, cars, watch movies, read books, listen to music, talk, write, communicate, ask, create, teach, learn, heal…. Schools must prepare children for this world.

Sep 12, 2021 Sugata Mitra