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What The Reader Wants

If journalism is a consumption item like butter chicken, then why not give the customer the flavour and taste he wants? At least that is what advertising managers and self-styled media pundits would have us believe...

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What The Reader Wants
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This is the full text of OutlookEditor in chief's speech on receiving the IPIAward 2007 which the magazine won for its Navy War Room leak and Scorpene stories

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It is an honour and a privilege for me accept this coveted award on behalf of the Outlook Group. I would like to especially congratulate Saikat Datta, the correspondent and Ajith Pillai, his editor. Saikat pursued this story for over six months, putting it together for all of us was like a roller coaster drive.

Ladies and gentlemen, in India 2007 numerous challenges face the media. There is the reluctance of the media, especially the electronic media, to regulate itself. And simultaneously we see daily the eagerness of our political masters to impose a code on the profession which will effectively castrate it.

Then there is the strange but seemingly irresistible animal called sting journalism, which when it is good is very good, but when it is bad, shames us all.

Then there is the media’s myopia regarding how its credibility is being eroded. To the extent that journalism today is often confused with being part of the entertainment industry.

Then there is the challenge of the markets. What is the media for? Is it only for making money? Once you treat the media as if it is no different from running an ice-cream parlour, journalism loses out to commerce.

Then there is the accusation, hurled by politicians, that the media creates cynicism about politicians. Thanks to the media, our politicians maintain, the public views its leaders and the very process of governing, with suspicion and mistrust. Our netas say a pervasive climate of cynicism leads to the sense that a whole range of problems are beyond the control of mere politicians, beyond solutions altogether. This in turn breeds frustration, hopelessness and lack of faith in government. I don’t accept this highly exaggerated accusation, but I concede it is on the table. And the media needs to counter it, probably with the response that politicians by their conduct create the cynicism, we journalists merely spread it around.

And last but not least, what checks and balances should the media impose on itself in India 2007, where the intense competition, both in print and TV, is threatening professional ethics? As journalists we need to remember that a newspaper’s credibility is like the virginity of a woman. You can lose it only once.

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