La Liga, one of the most popular football leagues in the world, has launched an on-air campaign to promote the Spanish league in India with its brand ambassador, Rohit Sharma. (More Sports News)
La Liga has been operating in India since 2017 and recently celebrated its third anniversary in the country. Following the celebration of all the major milestones in La Liga's journey in India, the campaign has been launched to take the brand and the sport to a wider audience base in the country.
The 55-second campaign film features one of the batting greats of the modern era and La Liga's face in India, Rohit Sharma. He takes viewers through what La Liga truly stands for: discipline, pride, precision and passion and talks about how "It's not Football, It's La Liga." While he speaks, viewers get a glimpse of what La Liga has to offer, with some standout moments from La Liga matches being showcased. Conceptualized and produced by India On Track, the video ends with details about the broadcast destination for La Liga in India - Facebook Watch. The campaign will have a 360 degree rollout across various platforms.
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Since opening its first office in India in 2017, Laiga has undertaken several projects to understand the audience and the market better and to take the league closer to fans in the region. Through initiatives like bringing a La Liga club, Girona FC to India, landmark broadcast partnership with Facebook to present all matches at no cost to fans, launch of La Liga Football Schools to impact the sport at the grassroots level, associations with Indian brands like BKT and Dream11 along with bringing on board the first ever non-football brand ambassador, Rohit Sharma, La Liga has grown its fan base significantly in the country.
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The launch of a video campaign is expected to increase knowledge among sports and football enthusiasts across the nation about the top-tier league and its work in the country.
Jose Antonio Cachaza, Managing Director, La Liga India said, "Looking back at the past three years, we can proudly say that we have managed to carve a space for ourselves in the hearts of millions of football fans in India. We have also learned about the passion this country has for premium international sporting content and we have launched this campaign to take La Liga closer to millions more. We have the perfect combination, with great content, an icon like Rohit Sharma as our ambassador and a strong broadcast partner like Facebook."
Rohit Sharma, Brand Ambassador, La Liga India said, "As an athlete, I know that sports is not only about technique but also, passion, adrenaline, temperament, strategy and character. I believe football tests all of these attributes in an individual and whether you are playing or watching the sport, you tend to feel it running inside you."
"I am extremely excited by this campaign as it helped me connect with La Liga fans not only as a sportsperson but also as one of them. I believe that La Liga drives you to play the sport and there can be no better testimony to a legendary league than this," added Rohit, who is exclusively managed by IMG Reliance's talent management vertical.
