What are probiotics?
Probiotics are live bacteria that may offer health benefits when consumed in proper quantities. In order to be considered a probiotic in scientific terms, food products must satisfy three criteria: they must contain live bacteria; have health benefits that are supported in human studies; and have an established proposed colony-forming unit (CFU) amount recommended for obtaining those benefits. While the scope of applications for probiotics is still being explored, specific strains have shown some benefits for enhancing immunity.
Probiotics may support the immune system
Respiratory discomfort and flu-like sickness—including fever, cough, and a sore throat—can be a burden on individuals and communities alike, as those who experience discomfort may be absent from work.
Numerous studies suggest that certain probiotic strains may support the maintenance of a healthy immune system, helping to avoid respiratory discomfort and flu-like sickness. In particular, the L. CASEI 431®, BB-12® and LGG® strains have been studied in high-quality clinical trials. Supplementing with these strains has been associated with fewer instances of respiratory discomfort.
Interest in wellness is on the rise
While probiotic products have traditionally been considered beneficial to digestive health, recent years have seen a growing interest in using probiotics to improve immunity. This reflects a longer-term trend that suggests consumers are increasingly committed to maintaining good health and understand that wellness can be supported by healthy choices.
Probiotics add value to traditional dairy products
The growing interest in probiotics among consumers represents a unique opportunity for dairy producers to capture additional value and differentiate their products. Consumers expect probiotic benefits from foods that have a credible connection to fermentation, and dairy products with ancient fermentation histories, such as dahi, buttermilk,lassie, are natural choices for those seeking these benefits.
With Chr. Hansen’s scientifically demonstrated strains, innovation can be brought to any fermented milk product, including dahi,buttermilk,lassie,yoghurt,Greek yoghurt,drinking yoghurt, kefir, etc.
Disclaimer: This is business-to-business and Healthcare professionals communication on ingredients intended for consumer goods. It is not intended for final consumers of final consumer goods. The statements contained herein are not evaluated by authorities nor by the U.S. Food and Drug Administration. Any claims made towards consumers remains the sole responsibility of the marketer of the final product and the marketer should conduct their own legal and suitability investigations to ensure that all national requirements are followed. The products are not drugs and are not intended to prevent, cure or treat any diseases. The information provided herein is to the best of our knowledge and belief, true and accurate. The information presents and summarizes among others clinical data obtained on the product(s). This is for information purposes only.
1 WHO, Fact sheet influenza (seasonal), 2018