Ken Ong is a renowned social entrepreneur and digital marketing expert. From 2014 till now, he's done some incredible work in the digital marketing field and is still going on. He started his first venture, SOHO Nature. In 2018, Ken co-founded his second venture called WECOFA PTE. LTD (We Create Opportunities For All) with his business partner Davis Koh. It has been three years, and the business is doing well.
At an early age, Ken Ong decided to change his life and build a secure future. From childhood till the age of 21, Ken had witnessed several obstacles. Being homeless for a certain period during his university days in the early 2010s was the lowest phase of his life. His family had to sell his house as his father owed a massive gambling debt. After his parents' divorce, Ken struggled a lot but eventually regained his focus.
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So how did Ken Ong's success journey start? When Ken was studying and living at his University hostel, he started his first digital product and started working online, creating a sales funnel. He was obsessed with it. In his first month, Ken made 4 figures of online sales revenue and realised his potential. In 2014, he started a social enterprise where he conducted soap making workshops for individuals and corporate. Ken shares, "Even though it was not as profitable, we find lots of joy teaching in many voluntary welfare organisations (VWOs), and these workshops allowed many persons with disabilities (PWDs) to sell these soaps as an additional side income.
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Eventually, he met his business partner Davis, and together they co-founded WECOFA. He didn't use any fundings and started the business solely on his savings. In 2019, they rented office space and hired their first full-time team member. As Ken's company flourished, his popularity grew in the business world. In 2019, he participated in an online affiliate product launch competition. It was organised by internationally well-established personal development speaker Tony Robbins along with Russell Brunson and Dean Graziosi. At the end of the competition, Ken and his business partner achieved 44th position globally, all with zero list or followings.
Ken Ong's life started taking a major positive turn as he hired a few more full-time employees. By 2020, WECOFA shifted to a bigger space, and he got recognised by the Association of Trades & Commerce Singapore and achieved the Entrepreneurship 100 award. Ken believes that reaching this stage in his life was not a cakewalk. There was a time when he blamed everyone else except himself for all the problems in his life. However, he changed his mindset and decided to be grateful and be the hardest worker in the room. His efforts eventually paid off.
