The beauty and skincare industry is one of the largest in the country, catering to a diverse range of customer choices and needs. After the emergence of the global pandemic, customers’ behaviour has shifted dramatically. They are now embracing the trend of natural ingredients and bespoke skincare products for a healthy and sustainable skincare regime. Delixirs is a premium quality skincare brand working to present some of the best and scientifically-backed skincare products to Indian customers.
The skincare products market was valued at INR 129.76 Bn in 2020 and is expected to expand at a compound annual growth rate (CAGR) of ~8.22% during the 2021 - 2025 period. Over the past few years, several new skincare companies and brands have entered the skincare marketplace, as a result of which the market has become more complex and overcrowded than ever. While most of these brands offer outsourced products with cookie-cutter formulas to customers, Delixirs is a marketplace for scientifically proven natural and effective skincare. Ditching the common marketplace practices, they emphasise the research and development of their products so that their customers can get hold of top-end skincare products. Their in-house and handcrafted products are gentler and safer than most popular products.
Unlike healthy young skin, dry skin suffers from the inefficiency of the barrier function resulting in a moisture and nutrient deficiency in the skin. Modern lifestyle, climate changes and pollution play a significant role in stealing the natural moisture balance away from your skin. At the same time, harsh soaps, detergent and other regular products available in the market can damage your skin barrier function by changing the pH level in the skin. So, Delixirs has developed its unique product range following two years of intensive R&D venture. They have replaced water with electrolyte-rich extracts as the main ingredient in their products to make them more nourishing and pH friendly. Their electrolyte-infused products work perfectly in replenishing your depleting skin with moisture and nutrients to make it look more youthful. At the same time, the electrolytes help strengthen the skin barrier function and promote healthy skin. These electrolyte-based products are ideal for fighting all sorts of age-related skin dryness and other issues.
Following the digitisation trend, the beauty and skincare brand offers ease of access to their products through a multichannel approach where they sell their products on their website and other e-commerce channels like Amazon and Myntra. They have also recently launched their Delixirs app considering the growth in demand for their products. Customers can now choose and buy from a wide range of natural, cruelty-free and safe skincare, haircare and fragrances in a convenient manner using their app, available in both iPhone and Android.
When the skincare market is full of well-worn products, Delixirs has brought innovation to their product range through extensive R&D efforts. Owing to their premier quality products, they have already been awarded the title of Femina Power Brands 2021. Currently, the brand has 20 new products in the pipeline and is looking forward to expanding its customer base to other countries.