Advertisement
Friday, Dec 03, 2021
Outlook.com
Outlook.com

Davis Koh Gives Insights On How 'WECOFA' Helps Clients Survive The Pandemic

Together with his business partner Ken Ong, they want to create an environment whereby every business has equal level playing opportunities to compete.

Davis Koh Gives Insights On How 'WECOFA' Helps Clients Survive The Pandemic
Davis Koh Gives Insights On How 'WECOFA' Helps Clients Survive The Pandemic
outlookindia.com
2021-10-18T19:56:12+05:30

Davis Koh is a Singaporean entrepreneur who cofounded WECOFA digital marketing agency. Interestingly, his agency's name 'WECOFA' actually comes from an acronym of "WE Create Opportunities For All".

Together with his business partner Ken Ong, they want to create an environment whereby every business has equal level playing opportunities to compete. Davis shares that "these days, it's not so much about the bigger fish eating the small fish but rather the fastest winning the slow and digital marketing has provided the leverage for businesses to do that".

In the middle of 2020, many businesses were affected drastically by the Covid-19 pandemic. Many traditional companies have been closing as they no longer see the traffic or have that kind of "walk-in" sales that they used to have.

That was where Davis and his business partner Ken Ong decided to do whatever they could to help businesses struggling to stay afloat. They came up with a 5 step digital marketing framework to help businesses, especially traditional ones, port over their business online.

Step 1: Determining whether your business is "PUSH" or "PULL" oriented.

Push means that you need to do promotional campaigns through various means to promote your products or services to your customers. Pull-on the hand is where customers come and approach you. And in some circumstances, it can be a combination of both.

Step 2: Identify your Top Customers Avatar.

The saying goes, the clearer you can identify your customers, the easier you can find them. We categorise our customers based on their demographics, psychographics and their interest. For this exercise, we termed it "Creation of Customers Avatar".

Step 3: Establish Basic Social Media Presence.

Once we generate our customer avatars, we need to establish our social media presence on those platforms where they are most frequent.

Step 4: Mapping the entire Online Customer Journey.

It is especially important to map out the entire blueprint of your customer online journey. With this itself, you can track, evaluate, and make improvements to the entire customer experience to where your business could be lacking.

Step 5: Plan your Digital Marketing Campaign and Run Advertisements.

Once you have sorted out the fulfilment process, which we termed as back-end operations, you can now turn on the "Leads Tap" by running paid ads onto those digital platforms that your customers frequent to acquire them.

This is the exact formula that Davis used for his clients at WECOFA to help them build a strong and sustainable asset for their business.

This pandemic has caught a lot of businesses off guard that has resulted in many winding up. Davis shared an important insight that " for businesses to survive and thrive, one has to adapt to the trends and time and make changes accordingly to win and not get ousted".

Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

Shaheen Bagh, CAA, Farmers’ Protest: Hip-Hop Is The Voice Of Dissent In India

Shaheen Bagh, CAA, Farmers’ Protest: Hip-Hop Is The Voice Of Dissent In India

Young, brash and little-known artistes are using hip-hop as an outlet to speak up and speak out.

World Disability Day: Visually Impaired Girls In Himachal Use Education To Dispel Darkness

World Disability Day: Visually Impaired Girls In Himachal Use Education To Dispel Darkness

Umang Foundation in Himachal Pradesh has helped many blind and visually impaired persons achieve their dreams by giving them access to higher education.

IND Vs GER, Junior Hockey WC: India 2-4 Germany - FT

IND Vs GER, Junior Hockey WC: India 2-4 Germany - FT

Bobby Singh Dhami and Uttam Singh scored the goals for India against Germany in Hockey Men's Junior World Cup 2021 semifinal.

Kashmir: Ghulam Nabi Azad Emerges As Key Player In J&K With Or Without Congress

Kashmir: Ghulam Nabi Azad Emerges As Key Player In J&K With Or Without Congress

Crowds at Congress leader Ghulam Nabi Azad's recent rallies show that he will be a key player in elections in Jammu and Kashmir, when they happen.

Advertisement