Advertisement
Monday, Dec 06, 2021
Outlook.com
Outlook.com

Centre To Launch 'Back to Valley' Programme To Revive Tourism In J&K

Tourism in Kashmir has seen a major slump since August 5 with tourist footfalls falling to a trickle.

Centre To Launch 'Back to Valley' Programme To Revive Tourism In J&K
Representational Image | File Photo
Centre To Launch 'Back to Valley' Programme To Revive Tourism In J&K
outlookindia.com
2019-10-01T14:24:53+05:30

The Centre is launching the 'Back to Valley' programme to give a major boost to tourism in the Kashmir Valley. This will be the first major push by the government to revive tourism in Kashmir after the scrapping of Article 370.

As part of the 'Back to Valley' program, the Tourism Ministry has asked Federation of Indian Tour and Travel Association to aggressively campaign for reviving Kashmir tourism, sources said.

Also Read: Everything Is ‘Normal’ In The Wonderland That Is Kashmir

The state Tourism Department has also chipped in by organising roadshows in state capitals for boosting valley tourism which has seen a sharp decline since repealing of Article 370. The tourism department plans to engage with major tour operators of the country.

"We will be doing roadshows from November," a senior official of the Tourism Department told IANS. "Advertisements will be put up in all the airports across the country for promoting Kashmir tourism".

Also Read: 'Restore Normalcy In Jammu And Kashmir,' Supreme Court Tells Centre

Tourism in Kashmir has seen a major slump since August 5 with tourist footfalls falling almost to a trickle.

On August 2, 2019, the government had issued an advisory asking all the tourists and Amarnath pilgrims to leave the valley.

Also Read: 'Denounce What India Is Doing To Kashmiris': Canadian MP Jagmeet Singh

Prior to that advisory more than 8.6 lakh tourists and Amarnath pilgrims had visited Kashmir in 2019.

"The Tourism Department is participating in 'Paryatan Parav' in Delhi to showcase Kashmir", an official of the Tourism Department said.

After horticulture, tourism is the highest money-spinner for Kashmir's economy and provides a livelihood to lakhs of people including hoteliers, houseboat owners, transporters and tour operators.

Also Read: 'Whose Issue? Mine. Who Will Take The Call? Me': Jaishankar Rejects Mediation On Kashmir

Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

Songs Of Freedom & Redemption: The Unsung Stars Of Hip-Hop

Songs Of Freedom & Redemption: The Unsung Stars Of Hip-Hop

In impoverished neighbourhoods across the world are the true heroes, the unsung stars of hip-hop.

Nagaland:14 Civilians, One Soldier Killed In Firing And Rioting

Nagaland:14 Civilians, One Soldier Killed In Firing And Rioting

Nagaland tension: The mob went on a rampage, demanding immediate action against the security personnel who was involved in the killing of the 13 civilians.

Patel Reflects On His 'Dream Year,' Talks About Three All-rounders

Patel Reflects On His 'Dream Year,' Talks About Three All-rounders

Axar Patel has so far claimed 36 wickets in five Test matches in 2021, including five fifers and one 10-wicket haul.

Himachal Pradesh Becomes First State To Achieve 100 % Vaccination

Himachal Pradesh Becomes First State To Achieve 100 % Vaccination

Himachal 100 % vaccination: Union Minister for Health Mansukh Manadaviya said the Himachal model will be replicated in other states in the country.

Advertisement