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Switzerland Has A New Friendship Ambassador

Switzerland Has A New Friendship Ambassador
Neeraj Chopra is the new Friendship Ambassador of Switzerland,
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And it is the golden boy of sports, Neeraj Chopra, who hopes to highlight the alpine country as the ideal adventure tourism destination

OT Staff
November 10 , 2022
02 Min Read

Neeraj Chopra scripted history with his Olympic gold medal. And now, the talented sportsman has let his adventurous side shine as he has been appointed as the ‘Friendship Ambassador’ by  Switzerland Tourism. In his new role, the talented Indian sports superstar will showcase and promote the adventurous, sporty, and stunning outdoors of Switzerland to Indian travellers.

Chopra, who has often travelled to the alpine country, spent a few days with his friends in Switzerland this September, where he embarked on a holiday which was tailor-made for his adventurous side. His program covered it all - from canyon jumping, sky diving, jetboat in Interlaken as well as snow scooters and sleds on Jungfraujoch to Monster biking, hiking, paragliding and a helicopter tour in Zermatt. Away from the grind of the game, he explored Geneva via a running tour, capping things off with a river rafting tour down to the iconic Lake Geneva to see Geneva’s famous landmark – the Jet d’eau.

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 Neeraj Chopra jet boating in Lake Brienz, Interlaken

 With an aim to showcase the destination as a haven for outdoorsy and adventurous travellers, Chopra will share his experiences with his followers in his new role. He says, “Switzerland is my favourite international holiday destination! It was great spending time exploring the country after the season. I also wanted to show this country to my friends and family. It was the best place to relax after a hectic season for me. But what got me excited was the chance to experience the adventurous side of the country with my closest friends. And of course, it helps to know that Switzerland is the safest place for all sorts of adventure sports.”

Through their association with Neeraj Chopra, Switzerland Tourism hopes to tap into the Indian travel market and promote the country’s adventurous side. "India is a very important long-haul market for us! And it's great to have a friendship ambassador from India representing Switzerland. Neeraj is an Indian icon and a very outdoorsy person, and he will be the perfect person to showcase the sporty and outdoor side of Switzerland as well as allow us to promote lesser-known sides of the country. We look forward to working towards a successful campaign with him." said Misha Gambetta, Director -India, Switzerland Tourism.

The athlete also donated his gold-winning javelin to The Olympic Museum in Lausanne, Switzerland in September this year. The museum, founded by the International Olympic Committee in 1993, showcases the richness and diversity of Olympism through history, culture, design, technology, and sociology with sports as the main element. Mary Kom’s gloves as well as Dhyan Chand’s hockey were already a part of the exhibits at the museum.


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