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Hyatt Hotels Corporation recently unveiled ‘Together by Hyatt’, a new suite of events offerings designed to meet planners keen to explore business opportunities and also ensure the safety of their clients in the new normal situation.
According to the company, ‘Together by Hyatt’ simplifies and streamlines event planning and execution, with attendee safety and wellbeing as top priorities.
Said Jack Horne, global head of sales and revenue, Hyatt, “We’re here to help planners explore the possibilities and reach their attendees in creative and impactful ways. As a new suite of meetings and events offerings, Together by Hyatt is designed to support planners at every step of the way as we reimagine what events can look like and collaborate to bring their vision to life.”
Hyatt has based their offering on four pillars that are essential to all events – safety, technology, wellbeing and a community of experts.
Hyatt’s Global Care & Cleanliness Commitment, which focuses on enhanced rigorous cleanliness and safety protocols and includes GBAC STAR Facility Accreditation and GBAC-Trained Technicians from the Global Biorisk Advisory Council (GBAC), serves as the foundation for Together by Hyatt.
With safety and wellbeing as top priorities, Hyatt has taken additional steps such as setting up socially distant room setups to signage for attendees to care stations with personal protective equipment etc.
Hyatt has worked with COVID-19 testing and verification providers to enable planners to easily explore COVID-19 testing for attendees as part of their event protocol.
As the driver for hybrid event capabilities, seamless and streamlined technology platforms are critically important to the overall experience, according to the company. Hyatt is working with Swapcard (available at participating Hyatt hotels) to offer meeting planners an exclusive opportunity to use its end-to-end virtual and hybrid events platform with hybrid meetings at hotels.
Besides, planners can also take advantage of Hyatt’s proprietary meeting tools. From virtual hotel tours to making requests directly to the hotel team in real time through the Event Concierge app to Group Bill, which organizes all event charges into one bill, etc.
In a recent survey of Hyatt customers, according to the company, almost half of planners expressed difficulty creating a synchronized and compelling hybrid experience.
To address complexities of hybrid events, Together by Hyatt allows planners to tap into new resources and dedicated expertise surrounding hybrid events through Hybrid Event Experts, Support Squad, Certifications for Planners and Resource Guides.
There is no doubt that COVID-19 has fundamentally shifted the importance of wellbeing, making it top of mind for many. Hyatt is addressing this increased focus on wellbeing through various ways, such as – a new series of guided experiences featuring wellbeing experts at Hyatt’s Miraval resorts, curated content from Headspace, a global leader in mindfulness and meditation, and making culinary offerings through creative ways to bring exceptional food & beverage experiences to attendees – whether on site or remote.
Said Steve Enselein, senior vice president of events, Hyatt, “We’ve taken strategic steps to bring safety, technology, support and wellbeing to the forefront of our offerings, and we are here to co-create the path forward, which we believe lays the foundation for a new era of events that will be more inclusive than ever before.”
To know more about Together by Hyatt and current offers, see here (hyatt.com/events).
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