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Google has Some Insights to help Kickstart Tourism Sector

Google has Some Insights to help Kickstart Tourism Sector
It is essential to access real-time data to assess travellers' fluctuating needs, Photo Credit: Gumpanat/Shutterstock.com

With demand for travel ascending to 50% of pre-COVID-19 levels, this has come at the right time

OT Staff
December 29 , 2020
02 Min Read

The tourism industry has incurred monumental losses as a consequence of coronavirus’ ensuing lockdowns. In an attempt to revive countries’ economies, governments have established air bubble arrangements with one another to kickstart commercial travel.

Recently, Google introduced its ‘Travel Insights’ platform to help the tourism sector crawl out of its slump.

By leveraging Google’s ‘search data’, Travel Insights can predict travel trends across a range of categories. With demand for travel ascending to 50% of pre-COVID levels, this has come at the right time. With rapidly changing times, it is essential to access real-time data to assess the fluctuating needs of the world.

Read: Google to Help You Plan a Safe Vacation

“Today, we’re launching Travel Insights with Google: a website the industry in our region—and ultimately, the rest of the world—can use to understand travel demand and make better-informed decisions. It’s built around three new tools,” Google said in a blog post.

Read: Facial Recognition Technology To Be Implemented By Indian Railways

Travel Insights is divided into three tools: Hotel Insights, Destination Insights, and Travel Analytics Centre. Destination Insights offers details pertaining to top sources of demand for locations across the world. For instance, Germany, France, and the United States have been searching for information related to the UK in recent times, according to Google.

Hotel Insights helps properties, especially smaller ones, refine their marketing. California, Hawaii, New York, Washington, and Texas, for instance, are top sources that have searched for accommodations in Hawaii. Accommodation centres can, then, leverage this data according to their sensibilities.

The Travel Analytics Centre, on the other hand, is just available to Google’s commercial partners in the travel sector, ‘It will enable organizations to combine their own Google account data with broader Google demand data and insights, giving them a clearer picture of how to manage their operations and find opportunities to reach potential visitors,” Google’s blog post read.


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