The launch was inaugurated by PM Modi on Monday morning
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The tourism industry has incurred monumental losses as a consequence of coronavirus’ ensuing lockdowns. In an attempt to revive countries’ economies, governments have established air bubble arrangements with one another to kickstart commercial travel.
Recently, Google introduced its ‘Travel Insights’ platform to help the tourism sector crawl out of its slump.
By leveraging Google’s ‘search data’, Travel Insights can predict travel trends across a range of categories. With demand for travel ascending to 50% of pre-COVID levels, this has come at the right time. With rapidly changing times, it is essential to access real-time data to assess the fluctuating needs of the world.
With over 25% of people considering international travel next year, what can #brands and the #travelindustry do to help make this process easier and ease people’s concerns? Dive into our latest APAC travel insights to find out.https://t.co/izwMNfJqAR pic.twitter.com/2iChov5YTi— Think With Google (@ThinkGoogleAPAC) December 10, 2020
“Today, we’re launching Travel Insights with Google: a website the industry in our region—and ultimately, the rest of the world—can use to understand travel demand and make better-informed decisions. It’s built around three new tools,” Google said in a blog post.
Travel Insights is divided into three tools: Hotel Insights, Destination Insights, and Travel Analytics Centre. Destination Insights offers details pertaining to top sources of demand for locations across the world. For instance, Germany, France, and the United States have been searching for information related to the UK in recent times, according to Google.
Hotel Insights helps properties, especially smaller ones, refine their marketing. California, Hawaii, New York, Washington, and Texas, for instance, are top sources that have searched for accommodations in Hawaii. Accommodation centres can, then, leverage this data according to their sensibilities.
The Travel Analytics Centre, on the other hand, is just available to Google’s commercial partners in the travel sector, ‘It will enable organizations to combine their own Google account data with broader Google demand data and insights, giving them a clearer picture of how to manage their operations and find opportunities to reach potential visitors,” Google’s blog post read.
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