This Club in Seoul's Paradise City Looks Like it Drips Gold

Imagine a building awash in treacle. Thick, golden ribbons oozing along the facade, dripping down staircases in a river of amber. Mighty unpleasant if you are waiting outside, but otherwise, a pretty sweet view.

An entertainment development in Incheon, a city outside Seoul, has managed to capture some of this complex idea. ‘The Imprint’, a building designed by Danish firm MVRDV, has used fluid architecture and an alternative perspective to imprint the design of nearby buildings on its walls. Dominated by a golden, layered entrance, its two white buildings house a nightclub and an indoor theme park. Both these areas can be windowless, which gave MVRDV room for some theatrics.

“The virgin building has received a splash of gold. This makes it as if the entrance is also illuminated at night by a ray of sunlight,” says Winy Maas, one of MVRDV’s founders. “Passengers in the incoming aircraft can already see this ‘sun’ from above the ocean, as a kind of welcome to South Korea.” The complex’s actual name is Chroma, and it is part of the Paradise City hub that has sprung up near Incheon International Airport.

The windows, doorways and facades of existing buildings in Paradise City have been fused into Chroma’s look for a sense of coherence. “Paradise City is not a collection of individual objects such as Las Vegas,” says Maas, “but a real city”, and the pastiched design ought to tie all the areas together. Individual panels were made using glass-fibre reinforced concrete, with a touch of 3D modelling.

Read | Great Cities: Seoul

Chroma has four floors of facilities. The first is a music lounge, the second an EDM-based dance floor and multi-genre substage, the third a luxe VIP zone, and the fourth a beach club with cabanas for year-round pool parties.

To know more about pricing and amenities, you can see the official website.

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