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OT: When did you start Beautiful Destinations?
Jeremy Jauncey: It started as a passion project in 2012 and is a creative agency with a focus on visual storytelling through social media.
OT: Which is your favourite social media channel?
Jeremy Jauncey: Facebook, Instagram, Snapchat and YouTube are all important for our agency, being the strongest channels out there for visual storytelling. As each social media platform continues to evolve, we’re identifying best practices for brands we partner with. For example, Snapchat is best for capturing live, behind the-scenes content in a raw format, while Instagram’s new Story feature gives you the ability to curate a multi-dimensional story with previously captured images and videos We’re using both with our partners.
OT: How do you see social media evolving across the world?
Jeremy Jauncey: Video will play a major role in social media and blogging as new technologies evolve, such as 360° video and virtual reality. It’s an area we’re focusing more on. Beautiful Destinations has now launched its new YouTube channel. Bringing together different content creators from the travel and lifestyle space was a powerful experience in India. It was incredible to see different perspectives of the experiences we had with The Luxury Collection at ITC Hotels and the surrounding cities of the golden triangle. Everyone can see moments from our journey with the Instagram hashtag #IndiaInstaMeet.
OT: Which places did you like in India?
Jeremy Jauncey: On our six-day trip in 2016, we saw the golden triangle—Delhi, Agra and Jaipur. I particularly liked the Nahargarh and Amber forts in Jaipur.
OT: What is your recommendation to travellers coming to India?
Jeremy Jauncey: I recommend that travellers be open-minded when they’re visiting India from overseas. There are so many amazing cultural experiences and new foods to explore .I encourage visitors to try things that may be outside their comfort zones.
OT: What are the travel essentials that one can always find in your bag?
Jeremy Jauncey: Watch and heart-rate monitor for working out, smartphone, Bose noise-cancelling headphones, Sebastian Crude clay hair products, MacBook Air, Aspinal of London diary, multivitamin, Burberry Brit for men cologne and my passport.
OT: What lies ahead for Beautiful Destinations?
Jeremy Jauncey: We’ll partner with other brands in the lifestyle space. We’ve captured content for digital destination guides for clients such as The Luxury Collection and we’re excited to take this concept to other hospitality brands. We’ve developed incredibly powerful visual analytics technology, and we are actively looking to deploy this on projects with a positive social and environmental impact. There are a number of humanitarian NGOs out there with challenges that are only now becoming accessible for computer analysis due to the breakthroughs in deep learning.
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