ITC Hotels’ tradition of culinary excellence is reflected in its well-researched cuisine concepts that underline the brand’s objective to showcase the best of Indian culinary offerings. Reinforcing this belief, ITC Hotels recently announced the expansion of its cuisine offerings with the launch of ‘Biryani & Pulao Collection’. United in its diversity, biryani and pulao have permeated every region with their universal appeal. The Biryani & Pulao Collection embodies the dining legacy and finest cuisine offerings from ITC Hotels.
Authentic recipes served at select banquets, these preparations have been a favourite of many for decades. Curated with great thought, the Biryani & Pulao Collection has ten gems from the heritage kitchens of India. Fine aromas, distinct flavours and textures, and a simplicity that takes you back to tradition—it has it all. Carefully prepared and perfected over the years by renowned chefs at ITC Hotels, the Biryani & Pulao Collection can now be savoured by all. Anil Chadha, COO-ITC Hotels, says, “The Biryani & Pulao Collection is a strong reminder of our culture. At ITC Hotels we make significant investment in cuisine research. The richness of India’s ingredients, the back story of each preparation and the passion of our team to make this story be heard louder, encouraged us to create this collection and bring the aromas closer home. This collection covers biryani and pulao from all four regions-north, south, east and west. Crafted with the utmost care and hygiene to ensure your well-being and a safe dining experience, the ‘Biryani and Pulao Collection by ITC Hotels’ is an ode to the legendary dishes, crafted by the Master Chefs of ITC Hotels for diners to enjoy.”
The new menu has been introduced at a price range of Rs 625 to Rs 825. Each Biryani (chicken, mutton or vegetarian) is an ideal meal for one with a choice of either Mirch Baingan ka Salan or any one of the three raitas: Anar Kheera Raita/ Onion Pachadi/ Sarson Raita. Complete your meal with one of India’s most popular desserts, from the Dum Pukht kitchen, the signature “Shahed-E-Jaam”, with our compliments. The menu comes with dietary indicators, ensuring customers know about allergy ingredients in advance.
The Biryani & Pulao Collection is available on food aggregator platforms such as Zomato, Swiggy and EazyDiner. In addition, the collection can be ordered via the ITC F&B App and Takeaway option. All deliveries will be enabled via ITC Hotels’ in-house car fleet with the ‘SAFE Car Promise’.The special take-out counter at each ITC Hotel has also been equipped with hand sanitizers and thermometers to conform to the health parameters of local food delivery partners. ITC Hotels has also enabled no-contact deliveries on all prepaid orders and has implemented stringent measures and protocols, including mandatory temperature checks for all Chefs and Food & Beverage associates as part of its safe 'WeAssure' programme.
A lot of thought has been put in the packaging after studying factors such as temperature, distance travelled, mode of transport, consumption techniques, reheating norms and more. The food is packed in environment-friendly, corrugated paper boxes, making it easy to eat on-the-go or order-in for a celebration or get-togethers.
Enhanced focus on quality, standardisation of ingredients and production processes across ITC Hotels ensure a uniform culinary experience irrespective of the hotel location. ITC Hotels would commence The Biryani & Pulao Collection venture with 6 cities and 10 Hotels including ITC Maurya (New Delhi), WelcomHotel Sheraton New Delhi, ITC Maratha (Mumbai), ITC Grand Central (Mumbai), ITC Sonar (Kolkata), ITC Kohenur (Hyderabad), ITC Kakatiya (Hyderabad). ITC Gardenia (Bengaluru), ITC Windsor (Bengaluru), ITC Grand Chola (Chennai).