A Michelin Star is a big deal and if you’ve got it, you try very hard to keep it. Restaurants aim to be better, be more innovative and give customers an unforgettable dining experience every single time. However, if you tend to get complacent and slip, the following year’s Michelin guide may simply demote you or strip you off the star altogether. However, Tokyo-based sushi restaurant Sukiyabashi Jiro has developed a unique problem. In the latest Michelin guide that rolled out for the year 2020, Jiro, the world’s first three Michelin Star sushi restaurant, was left out of its pages because it is too exclusive!
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Located in the Ginza neighbourhood of Tokyo, Jiro can only seat 10 people and it is pretty much impossible for an average food lover to get a reservation as they are backed up for years. According to rumours, one would need to wait for two years to eat there. Travel guides often recommend going through a fancy hotel concierge or getting someone to do the reservation via phone in Japanese. But recently, even that seems not possible as the restaurant isn’t accepting phone reservations. “We are currently experiencing difficulties in accepting reservations and apologize for any inconvenience to our valued customers. Unfortunately, as our restaurant can only seat up to 10 guests at a time, this situation is likely continued. Please note that we will not be able to accept telephone reservations until further notice,” their website states.
According to Michelin, its ‘policy is to introduce restaurants where everybody can go to eat’. Thus, with Jiro becoming too exclusive and impossible for anyone to go eat there, unless one is friends with Barack Obama or David Beckham that is, the sushi restaurant hasn’t been included in the 2020 list.
Jiro Ono, the 94-year-old star of the acclaimed 2011 Netlflix documentary Jiro Dreams of Sushi, may have won the world over with his techniques and style, but good luck getting a reservation to eat at his famed restaurant. We aren’t losing hope yet!