Those who are seeking sober, sleek clothing are at the wrong place. The Kutch district in India has a lot to offer-- Dry yet stunning landscapes, hospitable locals, delectable food and best of all, vibrant and pleasantly kitsch clothing.
Kutch embroidery is arguably the most popular attraction in the district. People from different states and even countries visit the dry lands to take back the classic chaniya choli with mirror work and colourful handwork.
No store you walk into, will sport anything but bright and intricately worked items, a heavily inviting contrast to the surrounding landscape. While shopping for embroidered clothing is what people understandably most often pursue, there are various other charming knicks-knacks wrapped in the traditional embroidery style that are irresistible. You could find umbrellas, wallets, book covers and even shoes tailored to fit the flamboyant personality of the West.
Large motifs sewn on fabric with pieces of mirror are very typical of the textile art found here. However, every community in the district has their own style and specialty. Skirt work is generally the focal point of the Rohana tribe, while the Sodhas make use of geometric styles in their clothing. Garcia Jats specialise detailed embroidery of the yoke, while mirror work (pear-shaped) is the strong suit of the Dhanetah Jats.
An experience like no other, a Kutch shopping spree is an overload of colour and patterns.