TikTok’s Latest Campaign #YehMeraIndia Is A Dream Come True For Travel Enthusiasts

TikTok’s Latest Campaign #YehMeraIndia Is A Dream Come True For Travel Enthusiasts
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TikTok, one of India’s most popular social media platforms, is making inroads into the heart of India as it launches its new campaign, #YehMeraIndia

OT Staff
June 26 , 2019
03 Min Read

With more than 200 million users, TikTok has gradually emerged as one of India’s most popular platforms for short-form mobile videos. The app is lending voice to creative expressions across India and has a marked rural and urban presence making it the perfect platform to showcase moments, talents and expressions of its various users, all captured live for the world to view. The TikTok community has empowered and encouraged its creators to fuel their passion and follow their dreams creating magical moments via their smartphones. 

Taking another step forward in this direction, TikTok recently launched another one of its in-app campaigns #YehMeraIndia. The in-app travel #TikTokTravel campaign puts the spotlight on India as a prominent foreign travel destination by inviting TikTok users to share their travel moments with the world. The global #TikTokTravel campaign is currently active in 100 countries and regions. Users are making their travel tales come alive with sensational videos of picturesque destinations. The campaign is bound to help popularise the beautiful landscape, colourful culture and unforgettable experiences that the country has to offer to its travellers. The hope behind it is to encourage more and more people to pack their bags and explore this wonderful country.

The app has become increasingly popular globally for showcasing authentic and in-the-moment travel videos, with over 400,000 videos posted under the #travel hashtag with a total of over 1.7 billion views. These videos range from creators interacting with nature in various ways, to immersing themselves in different cultures by tasting culinary delights, to trying their hand at uniquely local experiences. In India, some of the top viewed Indian travel destinations are: #TajMahal with 79.2mn views, #GoldenTemple with 67.6mn views, #Himalaya with 22.6mn views, #redfort with13.6mn views and #GateWayofIndia with 9.0mn views.

#TajMahal is one of the most popular hashtags

The state of Kerala was quick to embark on its TikTok journey and set up an official account to promote tourism. With its worldwide reach, the app can aptly showcase the beauty of the state and its multiple tourist attractions. This will motivate numerous people to visit God’s own country and experience all that Kerala has on offer. A sizeable chunk of Kerala’s travel hashtags have already hit millions of views on TikTok. 

Many influencers too have joined in on the craze leading to a sudden surge in their fan following. With over 530k followers, user Rannvijay Singh (@rannvijaysingha) has shared multiple videos of the coastal delights of Kerala. Popular photographer, Siddhartha Joshi (@siddharthajoshi) with a strong following of over 70k TikTok users, has captured in a single video many frames of the alluring symbol of love, the Taj Mahal. The video captures beautiful silhouettes of the monument almost bringing back to life Shah Jahan’s love for Mumtaz Mahal. Another user Devbrat (@devbratsharma) sojourns throughthe mountains of Manali in Himachal Pradesh capturing the snow-covered peaks in all their glory.  

Embracing the spirit of TikTok, the #TikTokTravel campaign transcends all boundaries and celebrates nature’s myriad moods. The app is now becoming the go-to destination for various travel moments, as seen and experienced by its community of users in India. TikTok allows its users to capture their favourite travel moments by equipping them with cutting-edge technology and easy-to-use tools accessible from their mobile devices. TikTok’s intelligent discovery processes and tailored user preferences assist in unveiling and rediscovering the bounteous beauty any country has on offer.

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