NYC Broadway Week tickets are on sale and you have to rush if you want to be part of this popular biannual performing arts programme that is slated to run from January 16 to February 4 this year. According to NYC & Company, New York City’s official destination marketing organization, visitors may purchase two-for-one tickets to 19 exciting Broadway shows, subject to availability (black out dates may apply). Of the participants, seven are new Broadway productions, including Farinelli and the King, SpongeBob Square Pants and The Parisian Woman. Since its launch in January 2011, NYC Broadway Week has cumulatively sold more than 1,128,000 tickets, generating nearly $77 million in revenue for Broadway, which goes to prove how popular the programme is.
What’s more, between January 29 and February 4, NYC Broadway Week coincides with NYC & Company’s two other signature programs--NYC Restaurant Week and NYC Must-See Week. February 4 is also Super Bowl Sunday.
NYC & Company has also announced the first-ever NYC Broadway Week Winter Stay hotel promotion. NYC Broadway Week 2-for-1 ticket holders who stay at one of 25 participating hotels will receive a daily $25 food and beverage on-property credit. All participating hotels are centrally located to Broadway’s famed Theatre District and will offer attractive room rates as part of the promotion (subject to availability and other terms and conditions).
NYC Broadway Week is produced by NYC & Company in partnership with American Express, The Broadway League, Ticketmaster, Telecharge and Audience Rewards.