HDFC securities on May 9, 2019, announced its launch of InvestNow, a multi asset investment platform exclusively for the bank’s customers. The platform provides customers expert recommendations based on their financial needs, goals and risk appetite. What distinguishes this platform from others is, it is completely free of any charges. This multi-asset platform provides a complete online, real time investment journey for HDFC Bank customers. This platform is integrated with customer’s HDFC Bank Net Banking facility. It is offered to any resident Indian who holds a savings account of HDFC Bank. Customers just need to register for InvestNow by logging into their Net Banking facility and clicking on Mutual Funds tab. Further they also need to provide his or her KYC compliant as per SEBI guidelines.
Dhiraj Relli, MD and CEO, HDFC securities said
“We are determined to offer an easy-to-use and cost effective multi asset investment platform to our customers. One of the key deterrents of mutual funds investment has been the complexity of the processes around it – be it choosing the correct scheme or the procedural annoyances. With the introduction of InvestNow, we plan to make mutual funds as accessible to anyone as possible. All that a customer needs to do is to simply register at InvestNow, create financial goals, select a recommended scheme and invest.”
Going forward, the bank also plans to expand the platform to cover other asset classes like Fixed Deposits, Shares, Bonds and Gold and to offer the service on the HDFC Bank Mobile app.