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How To Get More Views On TikTok: 18 Best Strategies In 2023

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How To Get More Views On TikTok: 18 Best Strategies In 2023

If you are looking for the fastest way to get more views on TikTok, try to apply a few strategies to grow organically, along with boosting it with a proper campaign from BuildMyPlays. They could actually help to kickstart your TikTok presence to another level and shorten your path to going viral on the platform. 

Get More Views On TikTok
Get More Views On TikTok

Ready to take the TikTok stage, unleash your creative content and get more views? Brace yourself for an exhilarating journey into the wild world of short-form videos, where donut cereal and cute cats reign supreme! TikTok, with its staggering 1 billion monthly active users all over the globe, has become the ultimate playground for aspiring creators like yourself. 
But hey, getting more views on TikTok and becoming viral isn’t that easy or made for everyone. It requires a smart strategy, unique video content, and a bit of luck to win over the mystery TikTok Trend Algorithm. Don’t worry, we're here to spill the tea on 18 essential strategies that will make you the star of the show. Get your groove on, because fame awaits!

If you are looking for the fastest way to get more views on TikTok, try to apply a few strategies to grow organically, along with boosting it with a proper campaign from BuildMyPlays.They could actually help to kickstart your TikTok presence to another level and shorten your path to going viral on the platform. 

What counts as a view on TikTok?

On TikTok, a view is counted when a video has been watched for a minimum duration. The exact duration required for a view to be registered is not publicly disclosed by TikTok, as it is part of their proprietary algorithm. However, it is generally understood that a view is counted when a video has been watched for a few seconds.

It's important to note that TikTok's view count includes both views from unique users as well as repeated views from the same user. This means that if a user watches a video multiple times, each view is counted toward the total view count.

It's worth mentioning that some actions may not count as views on TikTok. For example, if a video is skipped or quickly scrolled past without playing, it may not be counted as a view. Additionally, views from accounts that are identified as spam or bot accounts may be excluded from the view count to maintain the integrity of the metrics.

How much does TikTok pay per view? 

The payment structure for TikTok creators is not as straightforward as a fixed rate per view. TikTok does not directly pay creators based on the number of views their videos receive. Instead, TikTok offers various monetization opportunities, such as the TikTok Creator Fund, brand partnerships, and live stream donations, which can result in earnings for creators.

The TikTok Creator Fund is a program launched by TikTok to support and reward creators for their engaging content. However, the specific payment amounts per view are not publicly disclosed. TikTok distributes its Creator Fund based on a combination of factors, including the creator's engagement, performance, and overall video views. Generally, reports suggest that creators can earn around $0.02 to $0.04 per 1,000 views. However, it's important to note that this figure can vary widely depending on various factors, including the demographics of the audience, the content category, and the engagement levels of the viewers. With that estimation,

TikTok will pay you around $20 to $40 for 1 million views. 

Besides the Creator Fund, TikTok creators can explore other ways to build a business on the platform. They could collaborate with brands for sponsored content, where they receive marketing budget for promoting products or services in their videos. Creators can also receive donations from viewers during live streams, further boosting their earnings.

Should I buy TikTok Views?

Buying TikTok views can be an effective strategy, giving your videos an initial boost in visibility and increasing the chances of attracting organic viewers. This approach is particularly beneficial for new creators or those struggling to gain traction in the competitive TikTok landscape. Here are a few things you need to know before buying TikTok views: 

Enhanced Reach and Exposure: Buying views enhances your reach and exposes your content to a wider audience. Higher view counts increase the likelihood of being featured in TikTok's algorithmic recommendations, leading to more engagement and organic growth opportunities.

Choosing a Reputable Provider: When purchasing TikTok views, choose a reputable provider, such as, to ensure genuine and authentic engagement. Authentic views result in meaningful interactions and long-term engagement from real TikTok users.

Gradual Growth Strategy: Adopt a gradual growth strategy by focusing on creating compelling content and increasing TikTok followers organically. Once you have reached a significant milestone of around 1000 followers, you can start considering buying additional views to further enhance your account's exposure. 
Buying TikTok views can be a valuable tactic when used alongside other growth strategies. It provides an initial visibility boost, attracts organic viewers, and accelerates your TikTok journey. Remember to choose a reputable provider, create engaging content consistently, and foster genuine interactions with your audience for long-term success on TikTok.

TikTok “Post to View”, what is this? 

TikTok's "Post to View" feature is a dynamic addition to the TikTok Now experience, designed to foster genuine connections and share meaningful moments among users. This is a new creative way to launch more content on your channel which TikTok launched in September 2022. 

Every day, users receive "Time to Now" notifications encouraging them to contribute by posting a brief ten-second video or a photo within a limited three-minute window. By promptly sharing their content, users unlock the ability to view other posts from their friends and the wider TikTok community.

With "Post to View," TikTok encourages its users to be active participants in the community, fostering a vibrant and dynamic environment where moments are captured and shared in the present. For beginners, TikTok “Post to View” might be a fresh and unique start to get more support from your circle of friends, then start growing more connections on the platform. It’s also easier to make and publish a new video, which generally gets you more views over time. 

18 Powerful ways to get more TikTok Views

After getting a brief knowledge about TikTok views and why it is important to reach more, let’s get started with strategies to get more views on TikTok.

1. Engage with Trending Sounds and Music:
There is a myth on TikTok that once you heard a song in a viral video, you will start hearing it everywhere until your ears get bored out of it. In fact, it is quite true based on the TikTok algorithm when they suggest new content based on the one you have engaged with. Trending music on TikTok is like a swift-flowing river, you have to jump and take the chance of it while it still lasts. 

There are a few ways to find the right music to start with. First, TikTok's Discover page is a treasure trove of trending content, including popular music and sounds. Navigate to the Discover tab and scroll through the featured videos to see what songs are currently making waves.

Second, keep an eye on TikTok's official music trends and challenges. TikTok often features trending songs in their own challenges or encourages users to create content using specific tracks. Following these trends can help you stay up to date with the latest popular music.

Third, influencers on TikTok are known for setting trends and using popular music in their videos. Follow influencers in your niche or industry and observe the music or sounds they incorporate into their content. This can give you insights into the latest trends and help you discover new tracks. You can also combine your “TikTok

Post to View” or TikTok Now and make reaction content on well-known influencers. 

Finally, TikTok challenge is a great place to find trending music or sounds. Participating in challenges allows you to explore the music used in those challenges and potentially ride the wave of their popularity.

By incorporating these trending sounds into your videos, you can tap into existing trends and increase your chances of being featured on the For You page. 

2. Participate in Challenges:
Finding trending music on TikTok is not just about discovering catchy tunes, but also about actively engaging with the community and utilizing smart strategies to gain more views. One effective way to achieve this is by participating in TikTok challenges. These challenges provide an opportunity to showcase your creativity and put your unique spin on popular trends.

Participating in challenges not only exposes your content to a wider audience but also helps you connect with the TikTok community. Engaging with others who are also participating in the same challenge can lead to collaborations, shout-outs, and increased visibility for your profile.

Moreover, challenges often have dedicated hashtags associated with them, which can further boost the discoverability of your videos. By including the challenge-specific hashtags in your captions or comments, you increase the chances of your content appearing in search results when users explore that particular challenge.

When approaching a TikTok challenge, it's essential to add your personal touch to make your videos unique. While following the general format of the challenge, infusing your creativity, humor, or distinctive style can make your content more memorable and shareable. This individuality sets you apart from others who may be participating in the same challenge and helps you establish your own brand and identity on TikTok.

Additionally, actively engaging with the TikTok community by liking, commenting, and sharing other users' challenge videos can increase your visibility and build connections. Showcasing genuine support for fellow creators can lead to reciprocation and collaborations, further expanding your reach and potential audience.

3. Buying more TikTok Views
If finding trending music and participating in TikTok Challenges aren’t enough to make significant growth, maybe it’s time for you to consider buying more TikTok views to give yourself a little boost. There are several ways to pay for your views, including TikTok Business Ads -the original and best way to implement, but also the most expensive one. 

On the other hand, you might find a trustworthy agency, BuildMyPlays for example, to launch your campaign and get more awareness from TikTok users. They will help to promote your videos on various platforms and connect you with real influencers within your niche. A small to medium campaign, such as buying 10,000 TikTok views or getting 50,000 TikTok views at a time would be a great way to start. 

Don’t forget that buying more views on TikTok will only give you a kickstart to move forward instead of carrying you to the finish line. You still have to apply all other strategies to grow faster, for example, 17 of them were already listed here for you. 

4. Choose the right #hashtags for your videos
Utilizing the right hashtags helps the algorithm understand your content and connect it with users who might be interested in watching it. By incorporating hashtags strategically, you enhance the chances of your videos being discovered through search queries. 

Developing a TikTok hashtag strategy involves both targeting a niche audience with specific hashtags relevant to your content and tapping into trending topics. Research suggests that content related to trending topics has a higher likelihood of landing on the coveted For You page. However, it's important to maintain authenticity and align the trending content with your brand's identity. 

To explore trending hashtags, navigate to the Discover tab and select Trends. Embrace the potential of hashtags to amplify your brand's reach and engagement, as a staggering over 60% of TikTok users expressed a preference for brands that actively participate in or create TikTok trends.

5. Capture Attention in the First Few Seconds:

If you ever notice, most of viral videos on TikTok capture the key moment of their content in the first 5 seconds. That is because, on TikTok, attention spans are really short. You need to grab the viewer's attention within the first few seconds of your video, otherwise, it will just be rolled, rolled, rolled. 

Our advice is to start your video with an intriguing hook or visually captivating moment to compel users to continue watching. The more engaging your opening, the higher the chances of users sticking around for the full video.

6. Stay Up-to-Date with TikTok Trends:
To stay ahead of the game and maximize your visibility on TikTok, it's crucial to be in tune with the ever-evolving trends that captivate the platform's vibrant community. One way to do this is by regularly immersing yourself in the vast realm of the Discover page, where you can delve into a treasure trove of trending hashtags, exciting challenges, and captivating content themes. 

By keeping your finger on the pulse of TikTok's dynamic landscape, you can harness the power of these trends and infuse them into your own videos. This strategic approach significantly boosts the chances of your content surfacing in user searches and being shared across the platform. So, embrace the opportunity to explore and embrace the latest trends, and watch as your TikTok presence skyrockets to new heights of engagement and popularity.

7. Showcase Your Creativity:
Originality is key on TikTok. Be creative and experiment with unique ideas, visual effects, and storytelling techniques. Use the platform's editing tools and effects to add flair and captivate your audience. Push the boundaries and showcase your creativity to set yourself apart from the crowd.

8. Collaborate with Other TikTok Creators:
Collaborating with other creators is an excellent way to cross-pollinate your audiences and gain more views. Look for like-minded creators in your niche and propose collaboration ideas. Duets, reaction videos, and joint challenges can help you tap into their followers and expand your reach.

9. Optimize Your Profile:
Your TikTok profile is your virtual identity. Optimize it to make a strong first impression. Use a catchy profile picture, write a compelling bio, and include links to your other social media accounts or website. 
Also, don’t forget to Pin your most viewed TikTok videos to the top of your channel. A well-crafted profile encourages users to explore your content and follow you for even more.

10. Understand Your Target Audience:
Knowing your target audience is crucial for creating content that resonates. Analyze your follower demographics, explore popular videos in your niche, and pay attention to the comments and feedback you receive. Understanding your audience's preferences and interests helps you tailor your content to their liking.

11. Post Consistently:
Consistency is key to gaining traction on TikTok. Develop a posting schedule that works for you and stick to it. Regularly posting fresh content keeps your audience engaged and signals to the algorithm that you're an active user, increasing your chances of being recommended to others.

12. Optimize Video Descriptions:
Craft compelling video descriptions that complement your content. Use relevant keywords, hashtags, and emojis to make your videos more discoverable. Engaging descriptions can entice users to watch your videos and increase your chances of appearing on the For You page.

13. Utilize Influencer Marketing:
Collaborating with influencers in your niche can help expose your content to a wider audience. Reach out to relevant TikTok influencers and propose partnerships or sponsored content. Influencers can introduce your brand or content to their followers, generating more views and engagement.

14. Engage with Your Audience:
Building a loyal fan base on TikTok requires active engagement with your audience. Respond to comments, ask questions, and encourage interaction. By fostering a sense of community and dialogue, you encourage viewers to become fans and advocates of your content, resulting in increased views and shares.

15. Cross-Promote on Other Platforms:
Leverage your presence on other social media platforms to promote your TikTok content. Share snippets or teasers of your TikTok videos on Instagram, Twitter, or YouTube, directing your followers to your TikTok account for the full experience. Cross-promotion helps you reach a wider audience and increase your TikTok views.

16. Use Trending Effects and Filters:
Stay updated on the latest TikTok effects and filters. Experiment with popular effects to make your videos visually appealing and share-worthy. Users are more likely to view and share videos that utilize trendy effects, helping you gain exposure and increase your view count.

17. Embrace Humor and Entertainment:
TikTok thrives on humor and entertainment. Injecting humor into your content can significantly boost its shareability and viral potential. Create videos that make people laugh, smile, or feel entertained. Memorable and enjoyable videos have a higher chance of being shared, thus increasing your views.

18. Collaborate with Brands:
If you're looking to monetize your TikTok presence, collaborating with brands is a valuable strategy. Reach out to brands relevant to your niche and propose sponsored content or partnerships. Brand collaborations can expose your content to new audiences, increasing your views and potential earnings.


Getting more views on TikTok requires a combination of creativity, strategic thinking, and an understanding of the platform's dynamics. By following these 18 effective strategies, you can increase your visibility, engagement, and ultimately, your view count. 
Experiment, stay consistent, and adapt to the evolving trends to make the most of your TikTok journey. There might be a bit of help on the way from useful partners such as BuilMyPlays, however, remember that success on TikTok comes to those who embrace their creativity and engage with the vibrant TikTok community.

Disclaimer: Outlook India does not vouch, endorse, or guarantee any of the above content, nor is it liable. for any claims arising thereof, Outlook India doesn't encourage/ promote such practices by any means. In case of any dispute or clarification please feel free to write to the content owner at [email protected]




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