Although fashion is perceived differently by every individual in the world, there is a consensus that it encompasses a person’s dressing and expression of their style. Thus, it can be considered universal and can encompass diverse cultural and heritage connections. Chikankari is a traditional embroidery style form which has a long heritage connection with India. The embroidery is believed to be the one of finest craftsmanship work on cloth. It is an ancient embroidery technique from India that has been passed down through generations. Today, House Of Kari is one of the most popular chikankari cloth brands, it is known for its high-quality materials and exquisite craftsmanship. In this exclusive interview with the Founder of House Of Kari, know about their brand and the art of chikankari.
1. How did you stumble upon the idea of incepting House Of Kari?
We started House Of Kari to honour an age-old craft of chikankari. The embroidery has been around for over 400 years and is believed to have originated in the Mughal era. It was a way for the royals to adorn their clothing with delicate floral and geometric designs. Nowadays, chikankari is again getting popular among the people because of constant innovation in the craft. We have always been fascinated by the intricate designs and the stories behind each stitch, thus, we wanted to create a brand that not only showcased the beauty of chikankari but also supported the artisans who create these stunning pieces.
2. What sets House Of Kari apart from other chikankari brands?
The House Of Kari is always committed to preserving the traditional techniques and designs of Chikankari while also incorporating modern elements. We work with skilled artisans who have years of experience in the craft, and we use only the highest quality fabrics and materials. House Of Kari makes clothes with only the finest materials, including pure cotton and silk, and employs a rigorous quality control process to ensure that every piece meets our standards. Our firm believes in using our platform to give back to the artisan's community. Women of Kari is also an initiative by us to support women and empower them to make a difference in their life. The company always tries to contribute in a positive direction, which caters for the dreams of handicraft workers.
3. How does your fabric ensure that it comfortably fits its customer?
House Of Kari is a fashion brand that specialises in creating clothing that is not only fashionable but also comfortable. Our brand was born to obviously save age-old art and also to provide people with clothes that fit well and feel good to wear.
We wanted to create a brand that provides a comfortable and stylish option for people of all shapes and sizes. As we know, the most important component of clothes is fabric, thus, House Of Kari has a wide range of fabrics like cotton, modal, chanderi and many more. In our house of collection, we have everything, from short kurtas and bottom wear to gowns and kaftans. All of which are carefully crafted by skilled artisans to make them comfortable fits.
4. What are the major shifts that you have witnessed in the fashion industry over the years?
As we know that fashion is an ever-evolving sector and it is always pushing the boundaries with new ideas and artwork. New trends always catch the attention of people and the fashion industry has huge innovation potential. For instance, nowadays, people like fashion with comfort and it has led clothing brands to provide new collections in every season that are not only fashionable but also comfortable. Another major shift that we all observed was the digital revolution. The future is online, thus, fashion brands are now getting familiar with the digital world and incorporating it into their daily functioning too.
5. What can we expect from the House Of Kari in the future?
We are constantly evolving and exploring new ways to bring the beauty of chikankari to a map of the world. The brand is currently working on expanding the product line to include festive editions, such as Kaftan Kimono and chikankari pants, as well as beautiful pleated A-line dresses. We are committed to growing the artisans' community and working on launching new initiatives to support the empowerment of women to take the spotlight. My vision for House Of Kari is to make it a global brand that represents traditional Indian craftsmanship with a modern twist. I want to create a platform for Chikankari artisans to showcase their skills and provide them with a sustainable livelihood.
The above is a sponsored post, the views expressed are those of the sponsor/author and do not represent the stand and views of Outlook Editorial.