Advertisement
Sunday, Dec 05, 2021
Outlook.com
Outlook.com

Google rolls out free digital training for small news publishers

Google rolls out free digital training for small news publishers
outlookindia.com
1970-01-01T05:30:00+0530
Google rolls out free digital training for small news publishers

San Francisco, July 6 (IANS) Google on Monday launched a free training programme for small-to-medium sized news publishers that would be available first in Europe and will roll out to more regions in the coming months.

Called the Digital Growth Programme under the Google News Initiative (GNI), it has been created to help establish and grow the online business of news publishers who have more recently started developing their digital platforms.

The GNI Digital Growth Programme is available in six countries: Spain, the UK, Germany, Italy, Poland and France.

"It''s all in local languages, and many more countries to follow in the coming months," the tech giant said in a statement.

As traditional media outlets urge social media giants to give their dues for using their news content especially during the difficult Covid-19 times, Google last month announcing a new licensing programme to pay publishers for high-quality content.

To be launched later this year, the programme will help participating publishers monetize their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests.

According to the company, demand for local news has grown as people try to stay up to date in the Covid-19 times.

"COVID-19 has also increased the financial challenges many of these news publishers face. It''s now more important than ever to support local news, and that''s why we are introducing the Digital Growth Programme," said Google.

In Europe, Google has partnered with FT Strategies and Table Stakes Europe from WAN-IFRA to deliver in-depth labs, which include intensive training sessions and mentoring delivered over a number of weeks and months.

Google recently funded more than 5,300 local news organizations and five months of fee relief on Ad Manager for news publishers globally.

--IANS

na/


Disclaimer :- This story has not been edited by Outlook staff and is auto-generated from news agency feeds. Source: IANS

More from Website

Monetary Policy Meet: Will RBI Change Its Key Rates? Know What Experts Say

Monetary Policy Meet: Will RBI Change Its Key Rates? Know What Experts Say

The RBI Governor-headed Monetary Policy Committee is scheduled to meet during December 6-8, 2021. The decision of the rate-setting panel would be announced on Wednesday.

PM Lauds Neeraj Chopra For Motivating Young Students On Sports, Fitness

PM Lauds Neeraj Chopra For Motivating Young Students On Sports, Fitness

Prime Minister Narendra Modi on Sunday hailed Olympic gold medalist Neeraj Chopra for motivating young students at a school, saying such efforts will increase curiosity towards sports and exercising.

DMRC Plans To Install More Anti-Smog Guns To Curb Pollution At Its Sites

DMRC Plans To Install More Anti-Smog Guns To Curb Pollution At Its Sites

With the national capital battling high pollution levels, the Delhi Metro has planned to install more anti-smog guns at its project sites, officials said on Sunday.

More from Outlook Magazine

Diary | I Want To Fly: The Unrealised Dreams Of An Ex-Banker And Mother

Diary | I Want To Fly: The Unrealised Dreams Of An Ex-Banker And Mother

Kaveri Mishra, an ex-banker and a mother, turned into a full-time home-maker four years back. What holds her back every time she wants to return to her career?

India Needs Kabir Today More Than Any Other Time

India Needs Kabir Today More Than Any Other Time

The Mahindra Kabira Festival at Guleria Ghat in Varanasi was a gentle reminder of the Sufi saint’s centrality to India’s syncretism

Death Of Three Dalit Girls And A Story Of Pain And Humiliation

Death Of Three Dalit Girls And A Story Of Pain And Humiliation

Family from UP village forced to run around to complete post-death official paperwork and even last rites.

Advertisement

Outlook Newsletters

Advertisement
Advertisement