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Annapoorna Masala aims to increase turnover to Rs 200 cr in three years

Annapoorna Masala aims to increase turnover to Rs 200 cr in three years
outlookindia.com
1970-01-01T05:30:00+0530
Coimbatore, Nov 3 (PTI) Annapoorna Masalas and Spices,

a leading brand of Southern Region, has set a target of Rs 200

crore turnover in the next three years, a top company official

said on Tuesday.

The company wanted to establish itself as a national

brand from South India in the FMCG industry projected at Rs

7,21,000 crore this fiscal, of which the food and beverage

segment accounted for Rs 1,36,990 crore and wanted to capture

a good market share, its Executive Director, Vijay Prasad told

reporters here.

Launching nine new blends of Tamil Nadu''s most popular

regional delicacies here, Vijay Prasad said Annapoorna will

expand its current product portfolio of 53 products to over 80

in the next three years.

Stating that the company was eyeing the South Indian

market, he said it would expand to 1,500 towns from the

present 450 and one lakh shops in one year. Also, he said the

plan was to set foot in the northern markets after

establishing itself strongly in the south.

The expansion will also help in job creation, he

added.

The company has a manufacturing plant in the city with

35 metric tonnes of production capacity per day and at present

was utilising only 30 per cent, Vijay Prasad said.PTI NVM SS

PTI PTI


Disclaimer :- This story has not been edited by Outlook staff and is auto-generated from news agency feeds. Source: PTI

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