a leading brand of Southern Region, has set a target of Rs 200
crore turnover in the next three years, a top company official
said on Tuesday.
The company wanted to establish itself as a national
brand from South India in the FMCG industry projected at Rs
7,21,000 crore this fiscal, of which the food and beverage
segment accounted for Rs 1,36,990 crore and wanted to capture
a good market share, its Executive Director, Vijay Prasad told
Launching nine new blends of Tamil Nadu''s most popular
regional delicacies here, Vijay Prasad said Annapoorna will
expand its current product portfolio of 53 products to over 80
in the next three years.
Stating that the company was eyeing the South Indian
market, he said it would expand to 1,500 towns from the
present 450 and one lakh shops in one year. Also, he said the
plan was to set foot in the northern markets after
establishing itself strongly in the south.
The expansion will also help in job creation, he
The company has a manufacturing plant in the city with
35 metric tonnes of production capacity per day and at present
was utilising only 30 per cent, Vijay Prasad said.PTI NVM SS