Bengaluru, Jul 26 The Associated Chamber of Commerce and Industries of India (ASSOCHAM) today urged the Karnataka government to adopt and implement the Centre's draft guidelines for the direct selling business.
At a regional conference on the topic 'Promoting direct selling for developing entrepreneurship and job creation' here, the speakers sought the government toadopt the guidelines so that the direct selling would push industry's growth, spur skill development, and job creation.
In his address, chairperson of the ASSOCHAM Task Force on Direct Selling, Vijay Sardana said," ASSOCHAM would soon undertake a research on the best operational model suited with the current policies for direct selling industry in Karnataka together with the realchallenges being faced by the sector and share it with the state government."
He noted that the Model Framework for Guidelines on Direct Selling were issued by the Union Consumer Affairs Ministry in September 2016.
However, only seven states, Chhattisgarh, Sikkim, Telangana, Andhra Pradesh, Odisha and West Bengal have adopted them, whereas other states have not accepted it, Sardana said.
He claimed that if the state government ensures speedy implementation of the guidelines, it will result in creation ofover 10 million entrepreneurs by 2020 as direct selling has agreat potential to create jobs and self-employment.
Speaking on the occasion, Director of Corporate Affairs, QI Group Zaheer K Merchant said, "India has embarked on a keystep forward with framing guidelines and legislation beingformed or reformed, and undertakings of such nature particularly when supported by the state government are admirable.
We simply need robust guidelines,infrastructure and their proper implementation for aprofessional and ethical industry."
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