When Outlook burst on the scene, all scarlet with energy, it was an upstart. Being that, it caught many eyeballs. Then suddenly the world changed. The supermarkets began to swell at the seams and happiness, as the ad says in Mumbai, is “living next to a mall.” In short, money grew and so did choices. It isn’t really hip any longer to grow old. Youth seems cherished and eternal. The habitual got replaced by the sensational, the fashionably surprising. This is where Outlook got left behind. It just grew old. It remains a magazine with information and analysis, but it doesn’t rock the brain with surprise or mental titillation. In a world of scattered minds and fractured loyalties, the rules change. This feature for instance should read ‘Ten reasons why Outlook saves you from permanent brain damage’. Shouldn’t it ?
(Gaurav Pandey is a filmmaker.)
Outlook invites readers to take part in its 20th anniversary celebrations. Send us your bouquets and, more importantly, your brickbats. E-mail your entry to editor [AT] outlookindia [DOT] com