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Who's Watching What Genre Share

Who's Watching What Genre Share
outlookindia.com
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Viewership Revenue
2002 2004* 2002 2004*
Regional 40 36 17 21
Mass Entertainment 47 38 57 47
Hindi Movie 3.5 7 5 4
News Channels 2 6 11 15
Sports 4 7 3 4
Kids & Infotainment 2 3 2 2
English Entertainment 2 2 4 4
Music Channels 1 2 1 1
* Jan-June 2004, all figures in per cent

Source: TAM peoplemeter system Adex India All Cable, Satellite and Terrestrial homes, 4-plus age group, all India

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