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Monday, Oct 25, 2021
Outlook.com

Webgyor

The Internet is booming again. In usage, advertising, e-commerce and VC funds.

Webgyor
Webgyor
outlookindia.com
-0001-11-30T00:00:00+05:53
Judy Brown, a wrinkled schoolteacher from New Zealand, was aghast. Aboard Star Cruise ship SuperStar Virgo on the Malacca straits this July, she would encounter Indians everywhere—the nightclub, karaoke bar, top deck, restaurants or elevators. Not one to mince words, Judy wondered whether the "pushing", "screaming" bunch of Indians was part of a grand design by some evil force to ruin her holiday.

It wasn't. The unusually large number of Indians on the ship was courtesy of Mahamaza, a company selling all sorts of consumer goods online, deciding to reward its best performing webstore owners. About 100 of them, appointed pointsmen who take orders from buyers and source the goods online using an assigned ID, had been chosen to take the cruise from among 3,00,000 spread largely over the Hindi heartland.

Now, Mahamaza is no Google. Its webstore owners are a far cry from engineering-dropouts-turned-garage-entrepreneurs. They are mostly small-town folk—petty businessmen, lowly government servants, housewives, etc—whose tech savvy would perhaps begin and end with logging...
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