The formal launch in Mumbai on December 18, with the price declared at between Rs 4.35 and Rs 5.2 lakh for the five variants—three petrol (85 bhp) and two diesel (62 bhp)—brought another simple fact into focus. That Indian automobile manufacturing was no longer only about screwdriver/CBU and CKD/SKD routes. It was also about "in India" design and development.
So how will the Ford Ikon, Hyundai Accent, Opel Corsa and Maruti Esteem, and even the Ambassador, compete with the Indigo on price and product? The Ambassador is Rs 4 lakh territory, the others are at