Advertisement
Tuesday, Sep 28, 2021
Outlook.com

The New Formula

Learning to make flops pay

The New Formula
The New Formula
outlookindia.com
-0001-11-30T00:00:00+05:53

Bollywood has perfected the art of thought control. Couldn’t have been otherwise. For, its hall of fame (or infamy if you like) has always had the motto ringing loud and clear: buck up or go bust. In this cut-throat realm of images, the ability to read the mind of a potential audience is not merely one among the many qualities meant to be flaunted around, but is imperative for success and survival.

That Hindi filmmakers can also double up as professional mind-readers has, however, ceased to be a safe maxim, thanks to the chaos that has descended upon the box office recently. Therefore, One two ka Four is not only a film title, it’s also an incantation of hope.

The spinners of big-budget masala yarns seem to have lost their magical dexterity and perhaps find it increasingly difficult to fathom the mind of the ‘ideal’ viewer. That is precisely why roughly one in five films released annually recovers its money. There is no crash-proof formula. Sometimes when boy meets girl, it’s a hit, but there are times when it’s a flop. The mind of the Hindi...

Advertisement

Outlook Newsletters

Advertisement

Read More from Outlook

There Is A Method To The Madness In Opposition’s Demand For A Caste Census

There Is A Method To The Madness In Opposition’s Demand For A Caste Census

Non-BJP parties hoping to stall the massive shift of OBCs towards the Hindutva brigade. But there are gains too for the BJP if it plays its cards well.

Farmers Claim Pan India Support To Bharat Bandh

Farmers Claim Pan India Support To Bharat Bandh

Belying government claims, the farmers' support base has been expanding given the support from larger number of people from all walks of life and of all ages.

SRH Dent RR's IPL 2021 Playoff Chances With 2nd Win

SRH Dent RR's IPL 2021 Playoff Chances With 2nd Win

Sunrisers Hyderabad chased down Rajasthan Royals' 164/5 with nine balls to spare.

In Kashmir, Each One A Kabul Expert

In Kashmir, Each One A Kabul Expert

Long before the fall of Kabul on August 15 and before the news channels became keen on its unfolding, Kashmiris have been keeping eye on Afghanistan.

Advertisement