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Sunday, Nov 28, 2021
Outlook.com
television: shagun TV

The Marital Arts Channel

A TV channel makes marriage a serious business, beaming it 24x7 on the tube

The Marital Arts Channel
Illustration by Sorit
The Marital Arts Channel
outlookindia.com
-0001-11-30T00:00:00+05:53

It’s Show Time Folks

  • Mere Jeevan Saathi The TV version of a matrimonial ad, this matchmaking show profiles those looking for a spouse and arranges a meeting between interested participants.
  • Janam Janam ka Saath An astrologer is called in to answer pre- and post-marital queries and remedies provided “to avert troubles and tragedies in married life”.
  • Honeymoon Travels A travel show that recommends the best cities to visit on a honeymoon.
  • Saas ko Saas Rehne Do A chat show featuring mothers and daughters-in-law that attempts to give a new twist to the eternal ‘saas-bahu’ feud.
  • To Baat Pakki Another chat show with couples who are about to marry on how they met, and plans after marriage.
  • Gold n Beautiful The show focuses on trends in wedding jewellery, dressing up the bride, featuring big jewellery brands.

***

Band, baaja, baraat.... It is not exactly breaking news perhaps in this season of weddings, but Shagun TV’s aims are much larger, loftier: to secure “Indian culture” and “save” the institution of marriage. Shaadi India Ki, that’s what this new channel has set out to solemnise.

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