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Monday, Oct 25, 2021
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The Lightness Of Well-Being

As losing flab gains popularity across India, the slimming industry swells to never-before proportions. But a caveat: look before you lean.

The Lightness Of Well-Being
The Lightness Of Well-Being
outlookindia.com
-0001-11-30T00:00:00+05:53
She’s not fat, only desperate to be thin. Measuring morsels, trotting treadmills and habitually enrolling in weight-loss clinics. Thirty-four-year-old Sujata Kar, mother and advocate, 5 ft 2, 54.3 kg, is a client at one of the 18 branches that VLCC (Vandana Luthra’s Curls and Curves) runs in Delhi. They’ve guaranteed to rid Sujata of 10 kilos for Rs 6,000—five for her money, five as part of a "free offer" that was on when she joined ("Pay to lose five kilos, Lose five for free"). Sujata will be a reed-thin 46 kg when, and if, she’s through with the programme. It’s a slim possibility considering she’s never been that light but it’s hope that has her strapped to various contraptions at vlcc for an hour three days a week. Buckled to machines that heat, vibrate and massage her stomach and thighs into losing fat. Oftentimes she loses patience instead: "Dieting, walking, juggling the professional and personal to make time for slimming sessions.... My notion of achievement has been reduced to losing 200g a day."

Just as caught up in weight-loss arithmetic is the...

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