Advertisement
Thursday, Dec 02, 2021
Outlook.com
craft: retail

The Great Ethnic Trail

A new clothes brand marries international chic with the wealth of Indian craftsmanship

The Great Ethnic Trail
The Great Ethnic Trail
outlookindia.com
-0001-11-30T00:00:00+05:53

In September 2008, Kunal Sachdev, 44, quit his job as CEO of internationally fashionable leather goods manufacturer, Hidesign. He wanted to create his own global brand, but with a twist. For years, as he worked in the fashion and retail industry, a question bothered him. India is without doubt richer than any other country in traditional handicrafts and artisanship, from textiles to fine embroidery, and from metalwork and leather craft to woodwork. Yet, traditional Indian crafts made little impact on world fashion, and  artisans remained poor, often hostage to middlemen.

The handicrafts sector is India’s second largest empl­oyer, yet accounts for less than two per cent of the world’s han­­dicrafts export market. And 47 per cent of India’s handloom weavers live below the poverty line. Sachdev had to do something about it. If every man is finally defined by his passion, he had found it. Caravan Craft was born.

Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

UN Seeks Release Of Kashmiri Activist Khurram Parvez, Amendment In UAPA

UN Seeks Release Of Kashmiri Activist Khurram Parvez, Amendment In UAPA

The UN has sought probe into civilian killings in Jammu and Kashmir’s Hyderpora and called on the security forces and armed groups to exercise restraint.

Omicron Cases Spike: 21 Countries That Recorded New Covid-19 Variant

Omicron Cases Spike: 21 Countries That Recorded New Covid-19 Variant

South Africa, the first nation where the virus variant was detected, has reported 77 cases of Omicron so far, prompting travel bans across the world.

SL Vs WI, 2nd Test, Live: Windies Have Slight Edge Vs Sri Lanka

SL Vs WI, 2nd Test, Live: Windies Have Slight Edge Vs Sri Lanka

Follow live cricket scores of Day 4 of the second Test between Sri Lanka vs West Indies in Galle. The West Indians are trying to win their first-ever Test match in Sri Lanka.

Five Powerful Indian-Americans Rocking Silicon Valley, Parag Agrawal Latest Addition

Five Powerful Indian-Americans Rocking Silicon Valley, Parag Agrawal Latest Addition

As Parag Agrawal becomes the CEO of Twitter, the Indian diaspora's representation in the tech giants of America, especially the companies in Silicon Valley gets a new badge.

Advertisement