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Tuesday, Oct 19, 2021
Outlook.com

The Frisky Godavari

Formulaic they may be, but Telugu film magazines are big biz

The Frisky Godavari
P. Anil Kumar
The Frisky Godavari
outlookindia.com
-0001-11-30T00:00:00+05:53

Picking up a film magazine and soaking in the glamorous photos of one’s favourite stars is like having comfort food. Specially so for film-crazy Telugus; the Telugu film industry was once said to contribute to one per cent of the GDP. While not quite in the league of glossy Bollywood magazines and dwindling in circulation, Telugu film magazines wink at you from bookstore stands, bicycle baskets of newspaper delivery boys, in hair-cutting saloons, railway stations and very rarely, at the dentist’s too. 

At a time when the Telugu film industry primarily operated out of Chennai, then Madras, the first Telugu movie magazine named Chitrakala was established in 1938. Its editor, Inturi Venkateswara Rao, is popularly known as the father of Telugu film journalism and till this day, many in the field insist that the ethics he worked by inspired many a journalist. In the 1950s, a magazine named Kinima (said to be based on a rustic pronunciation of cinema) created a sensation because it would criticise movies which were boring or technically flawed. In its...

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