Thursday, Dec 09, 2021
Outlook.com
fashion: menswear

The Dandy March Past

It’s a guy thing, Indian menswear’s moment under the sun

The Dandy March Past
The Dandy March Past
outlookindia.com
-0001-11-30T00:00:00+05:53

Evam Narcissus

  • Linen: Summer 2012 is going to be hot, hot, hot and linen is the fabric of choice. Linen pants and cut-offs are hot faves for the coming season
  • Higher trouser hems: If you have shapely ankles, you are in luck. Almost all the designers showed this trend, going for cut-offs or cropped trousers.
  • Trouser cuffs: The shirt cuffs were feeling lonely and so trouser cuffs made an entrance. If you are aren't quite ready to embrace this one, just loosely roll up your trousers when you go on vacation next
  • Super-brights: Along with super-brights like oranges and hot pink, there are electric blues and greens to choose from that are guaranteed to make you stand out.
  • Checks: Checks in different colours, styles and intensity. Check jackets worn over check pants. We obviously couldn't get enough of this particular print.
  • Narrow fit: The one-size-too small, narrow silhouettes dominated the ramp. If you hit the gym, the payoff are these sharp suits with short jackets with sharply defined shoulders and well defined waists along with narrow fit trousers.
  • Muted shine: For evening wear, don't go for in-your-face bling. Go for muted silvers and golds.
  • Something Indian, something western: From ultra-modern kurta-pyjama and the Indian tuxedo to short sherwani jackets and casual bandhgala shirts—subtle fusions of western and Indian sensibilities make for great fashion statements

***

Here’s a trick question. What do you think does more business in India—men’s fashion or women’s? The answer, surprisingly, is men’s. “While men’s fashion makes up about 40 per cent of the market, the share of women is only about 32 per sent,” says Shantanu of the Shantanu & Nikhil label. (The rest is kids, ‘young adults’ and accessories.) Now surprising fact No. 2: the men’s fashion retail space is also far more organised than the women’s segment, the latter being fractured by a constantly innovating ‘unorganised’ sector. Still, despite these windfall-bearing facts, it was only last year that designers began to woo male clients. Till then, they were relegated to being “plus ones” at fashion weeks.

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