Some time in the middle of 1973, a young entrepreneur named Susheel Somani, owner of the G. Claridge printing press—one of the best in India—launched Debonair. It was floated as a monthly ‘men’s’ magazine, which the promoters characterised as the Indian Playboy. Rediffusion, run by Arun Nanda and the late Kersi Katrak, was the hottest advertising agency in town and they produced a series of mouth-watering ‘teaser’ ads. I don’t know if there was any awards system at that time, but had there been one, the Debonair campaign would have won hands down. The ads naturally aroused huge expectations about the product, tinged with slight unease. Where were the indigenous ‘centrespreads’, ie semi-nude female models, going to be procured from?
More from Books
Read More from Outlook
Virat Kohli will hand over India's T20 captaincy after the World Cup in October-November. Given his IPL record as skipper, Rohit Sharma is widely tipped to succeed Kohli.
Outlook Web Desk / Governor Acharya Devvrat administered the oath to 10 cabinet ministers and 14 ministers of state along with five ministers of state with independent charge.
Outlook Business Team / Finance Minister Nirmala Sitharaman on September 16 announced that the Cabinet has approved a central government guarantee of up to Rs 30,600 crore to back security receipts to be issued by National Asset Reconstruction Company Limited (NARCL). The guarantee would be valid for a period of five years. Asset reconstruction companies (ARCs) generally buy distressed assets with a 15 per cent cash payment and 85 per cent in security receipts.
Harish Manav / Haryana government constituted a state-level committee to hold discussions with the farmers’ and farmers’ unions regarding the ongoing blockade of NH-44 by protesting farmers.