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Saturday, Nov 27, 2021
Outlook.com
interview

“Our Paper Isn’t For Our Editors. It’s For People.”

The CEO of media colossus Bennett, Coleman & Co Ltd (BCCL) on brand-building, media ethics, controversies and critics

“Our Paper Isn’t For Our Editors. It’s For People.”
Sanjay Rawat
“Our Paper Isn’t For Our Editors. It’s For People.”
outlookindia.com
-0001-11-30T00:00:00+05:53

Ravi Dhariwal, CEO of media colossus Bennett, Coleman & Co Ltd (BCCL), which owns the Times of India, among a host of other publications, speaks to Anjali Puri on brand-building, media ethics, controversies and critics.

If newspapers are a brand, as your group believes, what does that make news: a malleable, adaptable, changeable product? Is it any different from selling soap?

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