Home »  Magazine »  Business »  Other Side Of The Shine

Other Side Of The Shine

Other Side Of The Shine
outlookindia.com
-0001-11-30T00:00:00+0553
Money spent on PR campaign:
  • Rs 34 crore on the India Shining campaign before assembly elections in November-December

  • Rs 250 crore on the second phase of the campaign

  • Rs 100 crore earmarked by PMO for ministries,departments, PSU to highlight achievements

  • 70-page book on Vajpayee government. Cost of each book: Rs 190. Print run: 8.5 lakh. Total cost: Rs 16.75 crore.

  • 50 booklets in Hindi and 13 other regional languages. Cost: Rs 50 crore.
READ MORE IN:

Post a Comment


You are not logged in, To comment please / Register
or use
Next Story : Opera Atalier
Download the Outlook ​Magazines App. Six magazines, wherever you go! Play Store and App Store
THE LATEST ISSUE
CLICK IMAGE FOR CONTENTS
  • PHOTO
  • NEWS
  • BLOGS
  • LATEST
Online Casino Betway Banner

Advertisement

OUTLOOK TOPICS :

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9

or just type initial letters