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Wednesday, Sep 29, 2021
Outlook.com

Opera Atalier

Vajpayee's feelgood doesn't come cheap, being in the mood has cost Rs 400 cr already Updates.

Opera Atalier
Opera Atalier
outlookindia.com
-0001-11-30T00:00:00+05:53
So, what does it take to make India shine so? A media blitz to gloss over the many shortcomings of the government, the Opposition tells you. Making people aware of the NDA government's achievements, pipes in the BJP. Whatever your take, the publicity overdrive in the name of India Shining is unprecedented in scale, intensity and cost. According to a ballpark figure put by a senior bureaucrat, India Shining and other ad campaigns unleashed by PSUs and individual ministries have already cost the exchequer over Rs 400 crore.

Where has all this government adspend gone? Some Rs 34 crore went for India Shining before the Election Commission directed the government to discontinue it because of the assembly polls due in November-December; Rs 250 crore went on the second phase of the campaign which started in December, with aggressive print and TV advertising; Rs 100 crore was earmarked last month by the PMO for ministries, departments and PSUs to highlight their achievements in the last five years; a total of Rs 16.75 crore is to be spent on a 70-page book on the Vajpayee...
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