Advertisement
Friday, Oct 22, 2021
Outlook.com

Opera Atalier

Vajpayee's feelgood doesn't come cheap, being in the mood has cost Rs 400 cr already Updates.

Opera Atalier
Opera Atalier
outlookindia.com
-0001-11-30T00:00:00+05:53
So, what does it take to make India shine so? A media blitz to gloss over the many shortcomings of the government, the Opposition tells you. Making people aware of the NDA government's achievements, pipes in the BJP. Whatever your take, the publicity overdrive in the name of India Shining is unprecedented in scale, intensity and cost. According to a ballpark figure put by a senior bureaucrat, India Shining and other ad campaigns unleashed by PSUs and individual ministries have already cost the exchequer over Rs 400 crore.

Where has all this government adspend gone? Some Rs 34 crore went for India Shining before the Election Commission directed the government to discontinue it because of the assembly polls due in November-December; Rs 250 crore went on the second phase of the campaign which started in December, with aggressive print and TV advertising; Rs 100 crore was earmarked last month by the PMO for ministries, departments and PSUs to highlight their achievements in the last five years; a total of Rs 16.75 crore is to be spent on a 70-page book on the Vajpayee...
Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

Live: PM Modi Addresses Nation On Achieving 100 Crore Vaccine Milestone

Live: PM Modi Addresses Nation On Achieving 100 Crore Vaccine Milestone

Prime Minister Narendra Modi addresses the nation in the wake of India, recently crossing the mark of 100 crore Covid-19 vaccination shots.

Covid-19 Booster Dose: US CDC Gives Nod To 'Mixing And Matching' Of Vaccines

Covid-19 Booster Dose: US CDC Gives Nod To 'Mixing And Matching' Of Vaccines

United States Centre for Disease Control is allowing the flexibility of 'mixing and matching' the booster dose regardless of which type of shot people received first.

Deepika, Ranveer Eye New IPL Team, Manchester United Keen Too

Deepika, Ranveer Eye New IPL Team, Manchester United Keen Too

The two new IPL teams will be announced on October 25 in Dubai, a day after the high-profile India-Pakistan T20 World Cup clash. Close to 15 companies have shown their interest to bid.

Countries Trying To 'Greenwash' Pollution, Says Greenpeace Chief Ahead Of Climate Talks

Countries Trying To 'Greenwash' Pollution, Says Greenpeace Chief Ahead Of Climate Talks

The forthcoming U.N. climate talks to be held in Glasgow have been described as 'the world's last best chance' to prevent global warming from reaching dangerous levels.

Advertisement