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Methodology

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Methodology
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Objective scores were generated by evaluating institutes under six broad parameters: 1) faculty strength and quality; 2) selection process; 3) interaction with industry; 4) placement records; 5) personality development; 6) facilities. As a parallel exercise, a sample of respected and significant recruiters from B-schools was contacted. A detailed interview was conducted with the senior-most executive in-charge of B-school recruitments. The objective was to understand companies’ priorities and the factors governing their selection process. These recruiters decided the relative weights of the factors and 41 sub-factors (see the tables above for details).

GfK Mode executives audited the information provided in the forms by physically visiting the institutes and verifying the relevant documents. In all, the data for 85 institutes was verified by physically visiting these institutes. The claims that could not be verified during the audit were disregarded. Eight institutes were disqualified from the survey, as some of these were not open to a verification visit. Others could not produce the necessary documents at the time of the visit. The overall score for each institute was then calculated by applying the weightages to the objective information. Finally, 50 institutes were ranked.

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