February 22, 2020
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Methodology

How we went about contacting the 581 people polled.

Methodology
outlookindia.com
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Outlook’s opinion poll in the Kashmir Valley was conducted by Marketing & Development Research Associates (MDRA), a wing of the Centre for Media Studies (CMS), the New Delhi-based agency which has a demonstrated record of accuracy. In all, 581 respondents (468 men and 113 women) were interviewed (from September 20-24) by mdra’s field officers at 32 urban and rural locations across five towns in the Valley—Srinagar, Budgam, Baramulla, Anantnag, and Kargil—which, in geographical terms, covers the entire Valley.

A team of MDRA officials flew from New Delhi and elicited the support of field personnel (both men and women) to conduct the poll. In order to interview the 581 people, about 2,000 people were contacted. And an Outlook correspondent and photographer accompanied different field teams during the course of the interviews.

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