Financial journalists should not accept gifts, loans, trips, discounts, preferential shares or similar gratification which compromise or are likely to compromise their position. A journalist who has financial interests (share holdings etc.) in a company should not report on that company. No newspaper owner, editor, or anybody connected with a newspaper should use his/her relations with the newspaper to promote his/her other business interests. The journalist should not use for his/her own benefit, or for the benefit of his/her relatives and friends, information received in advance for general publication. Whenever the Advertising Council of India indicts a particular advertising agency or advertiser, the newspaper in which the advertisement was published must publish the news of the indictment prominently. It should be mentioned prominently in a report about any company that the report is based on information given by the company or the financial sponsors of the company. When trips are sponsored for visiting establishments of a company, journalists must invariably state that the visit was sponsored by the company concerned and that it had also extended hospitality, as the case may be. No matter related to the company should be published without verifying the facts from the company and the source of such a report should also be disclosed. A reporter who exposes a scam or brings out a report for promotion of a good project should be encouraged and awarded.