Advertisement
Sunday, Oct 17, 2021
Outlook.com

How Zee Is Shooting Star

Lobbyists have a field day as Subhash Chandra guns for partner Murdoch's expansion plans

How Zee Is Shooting Star
How Zee Is Shooting Star
outlookindia.com
-0001-11-30T00:00:00+05:53

IN the power games that people play, unbridled excess is often the key to runaway success. Hence the principal combatants in the great Indian television bazaar have pulled out all the stops. Swadeshi cabalists, proglobalisation lobbyists, powerful pressure groups, high-profile software producers, media columnists and peeved bureaucrats have taken up positions on one side or the other as two estranged corporate partners—one a global Goliath still struggling to steady his Indian ship, the other a desi David who knows all the tricks of the trade—engage in a fierce battle to control the minds and pockets of viewers in the world's second most populous country. No soap opera, no matter how meretricious, could have topped this real-life script that has pitted the master of the world's airwaves, Rupert Murdoch, against the homegrown Haryanvi media Houdini, Subhash Chandra, whose Zee TV is a success story everyone envies but can't emulate.

The dramatic twists and turns in the Star-Zee kickup have been edge-of-the-seat entertainment, with the...

Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

Kashmir LG Terminates Geelani’s Grandson Anees-Ul-Islam From Service

Kashmir LG Terminates Geelani’s Grandson Anees-Ul-Islam From Service

The government has so far dismissed over 20 employees from service on accusations of being a threat to the security of the State.

In Ongoing Poonch Encounter, Bodies Of Two Missing Soldiers Recovered, Toll Rises To Nine

In Ongoing Poonch Encounter, Bodies Of Two Missing Soldiers Recovered, Toll Rises To Nine

According to the Army, the bodies of a jawan and the JCO were recovered during the search operation on October 16.

Chhetri Credits Youngsters For SAFF Win, Says Team Makes It Special

Chhetri Credits Youngsters For SAFF Win, Says Team Makes It Special

The skipper played a pivotal role in India's 2021 SAFF Championship triumph, but he credited the young brigade for the victory.

Vicky Kaushal: Replacing Irrfan Khan For Sardar Udham Is My Tribute To Irrfan, An Actor Whom I Love And Admire

Vicky Kaushal: Replacing Irrfan Khan For Sardar Udham Is My Tribute To Irrfan, An Actor Whom I Love And Admire

Actor Vicky Kaushal wants the audience to feel that there is a Sardar Udham in all of us.

Advertisement