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Saturday, Dec 04, 2021
Outlook.com
environment: innovation

How Rags Are Really Riches

Re-animated waste isn’t just good for the soul. It can look pretty good too.

How Rags Are Really Riches
Nilotpal Baruah
How Rags Are Really Riches
outlookindia.com
-0001-11-30T00:00:00+05:53

Suren Vikhash is an unusual guy. He sees possibilities where others see trash. Not metaphorical trash, but the don’t-know-what-to-do-with-it, filling-up-our-landfills variety. He is into upcycling—the design-driven green movement that converts waste into valuable products that look as chic as anything new you get at a branded store.

Upcycling is still a newfangled concept in India. We are used to the three ‘R’s—reduce, reuse, recycle. Also, there is a sanctimonious halo that surrounds recycled products that rely too heavily on their do-gooder aura to sell themselves, but usually look, well, trashy.

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