Taraji is an exemplary case. But be it because of the heart, diabetes, obesity, lifestyle, or the quest for radiance and wellness, urban Indians are turning to health food. They should. Fifteen million Indians suffer from heart disease. WHO says heart attacks will be India's single largest killer by 2015. The highest number of diabetics are us Hindustanis. That's why the great mass of health food takers. Like the airborne on Jet Airways scrunching into fruit plates and sugar-free meals on request. After Badrinath and Kedarnath, now pilgrims at Vaishno Devi are offering low-cal laddoos to Ma Durga. This nutritious prasad, minus sugar, ghee and maida, is made of millet, buckwheat and amaranthus (ram-daana)—for the health of pilgrims visiting these apex Hindu shrines. While diners at Pizza Hut's 100 outlets are chomping on the newly launched "Zero Gravity" lettuce salads served in baked tortillas, without caloric-panic.
Even the golden-fried-in-nostalgia wafer shops of Pune and Mumbai are stacking roasted diet snacks. Health stores are a sure find in most malls. Mumbai's new greengrocer, Godrej's Nature Basket, has a nutritionist walking the aisles, and celeb chef Moshe Shek is all set to deliver healthy breads with the morning papers. Corporates are holding 'eat right' sessions for employees. While Aiwo, a wellness-cuisine eatery in Chennai presents a conveyor belt that rotates 'Low Glycemic Index' meals before diners, for weight reduction and mood enhancement.