Jain sisters offering halal products? Ones free of pig fat, gelatin, keratin and other animal-derived ingredients, alcohol and harsh chemicals such as sulphates and parabens? Well, the word halal in a broader term means ‘permissible’ and it’s that what inspired Mauli Teli, 32, and her sister Grishma, 28, to launch their first-of-its kind beauty range in 2014, calling in Iba Halal Care.
Before they knew it, the cosmetics had become all the rage in Ahmedabad. “Yes, the lipsticks aren’t long-lasting, but that’s because it is shea butter you are using, not lead,” says Farin Jafri, a make-up artiste from Ahmedabad. Word has reached the metros too and the finicky organic-only types are fast warming up to the idea.