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Friday, Oct 22, 2021
Outlook.com

G.One, With The Wind

Will the superhuman resuscitate the superstar? The jury is out on Ra.One.

G.One, With The Wind
Amit Haralkar
G.One, With The Wind
outlookindia.com
-0001-11-30T00:00:00+05:53

Ra.One: What’s At stake?

Stardom, brand value, ambition, reputation: Shahrukh’s bet it all on Ra.One. No wonder he has never hardsold a film like this one.

  • Rs 125-200cr In the notoriously fickle industry, each person has a different budget calculation for RA.One. All, though, agree that it’s Bollywood’s costliest film yet.
  • Brands SRK is on a promotional overdrive as he has logged in a record number of brand tie-ups. That means some 20 brands featuring co-branded promos. Their value is directly linked to the success of the film.
  • Exhibitors In the widest Bollywood release ever, the film is set to hit 3,000 screens in the domestic market and 400 overseas. About 500 screens will play it in 3D. A small territory like the central province area (Nagpur, Jabalpur etc) has reportedly gone for Rs 5 crore. In comparison, Bodyguard was sold here for Rs 2.7 crore. All of them would be praying it’s at least...
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