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Tuesday, Nov 30, 2021
Outlook.com
Bollywood Biz

Golly! It’s The Time For Davids

It’s straight A for mid-budget, content-driven films at the box office this year while the star-power formula flails nervously

Golly! It’s The Time For Davids
Plot Pull |
Golly! It’s The Time For Davids
outlookindia.com
2017-09-23T10:44:49+05:30

Small is beautiful, and also lucrative, in the B-town now. After its prolonged fixation with everything larger-than-life on 70mm, the film industry is finally beginning to realise that size doesn’t really matter in the economics of new-age cinema.

This year, movie-makers appear to have cracked the box office code simply by picking up novel scripts, keeping the budgets low, sticking to production deadlines and avoiding unnecessary exp­enditure—all indicating a discernible change from the way Hindi cinema has been made over the years. The failure of many a big-budget project that chose to bank on star power rather than content, all at around the same time, has hastened this metamorphosis.

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