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Friday, Oct 22, 2021
Outlook.com

Future And Past

Whether print lives or not, many have for long been writing the obituary of magazine journalism.

Future And Past
Future And Past
outlookindia.com
2017-10-28T11:07:04+05:30

Outlook is 22, not yet of drinking age but responsible enough to decide whom to vote for and marry. Like every adult, Outlook too has existential anxieties about an unknown future. We constantly seek out doomsday prophets to fret first about the future of print and then that of magazines as a genre. As with all other old technologies, print too is prophesied to die: like a patriarch lying on a charpoy with young relatives all around waiting for his death. We have been told that the replacement will have a dramatic S growth curve and all that we need to look for now is the tipping point. While waiting for it, print still mops up ad revenue in thousands of crores. Four or five jackets for Diwali are a regular feature for some big papers. Their turnover-to-profit ratio is mind-blowing. At this rate, when we reach the tipping point, when print finally dies, these beh­emoths would have begun eating up all the digital ad revenue as well. Tomorrow is now. If we are good today, if we are on top of the print game—in content and advertisem­ent—tomorrow...

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