Advertisement
Sunday, Sep 26, 2021
Outlook.com

Future And Past

Whether print lives or not, many have for long been writing the obituary of magazine journalism.

Future And Past
Future And Past
outlookindia.com
2017-10-28T11:07:04+05:30

Outlook is 22, not yet of drinking age but responsible enough to decide whom to vote for and marry. Like every adult, Outlook too has existential anxieties about an unknown future. We constantly seek out doomsday prophets to fret first about the future of print and then that of magazines as a genre. As with all other old technologies, print too is prophesied to die: like a patriarch lying on a charpoy with young relatives all around waiting for his death. We have been told that the replacement will have a dramatic S growth curve and all that we need to look for now is the tipping point. While waiting for it, print still mops up ad revenue in thousands of crores. Four or five jackets for Diwali are a regular feature for some big papers. Their turnover-to-profit ratio is mind-blowing. At this rate, when we reach the tipping point, when print finally dies, these beh­emoths would have begun eating up all the digital ad revenue as well. Tomorrow is now. If we are good today, if we are on top of the print game—in content and advertisem­ent—tomorrow...

Advertisement

Outlook Newsletters

Advertisement

Read More from Outlook

7 New Faces Likely In Punjab Cabinet; 5 Amarinder Singh Loyalists May Face Axe

7 New Faces Likely In Punjab Cabinet; 5 Amarinder Singh Loyalists May Face Axe

The new Punjab cabinet comprising 15 ministers will take oath on Sunday, the state’s Chief Minister Charanjit Singh Channi announced after having deliberations with the party high command.

Quad Not A Military Alliance, But Will Challenge China's Outreach In Indo-Pacific

Quad Not A Military Alliance, But Will Challenge China's Outreach In Indo-Pacific

Quad is to checkmate China’s growing profile as a nation giving humanitarian aid to nations across Asia and Pacific, and it wants to challenge China’s soft power bid in the region.

IPL 2021: Holder Heroics Not Enough For Hyderabad

IPL 2021: Holder Heroics Not Enough For Hyderabad

Sunrisers Hyderabad are out of IPL 2021 play-offs race after losing to Punjab Kings by five runs.

Police Reforms In India Are Long Overdue But No Government Has Made It A Priority

Police Reforms In India Are Long Overdue But No Government Has Made It A Priority

Several commissions were appointed from time to time at the state and central levels for reforms in the police, but their core recommendations were never accepted.

Advertisement